The Lab, Belfast.
For the Love of Belfast and Our Planet: Crafting a Purpose-Driven Identity for The Lab.
Client Name & Industry: The Lab | Belfast – Sustainable Products
Services Provided:
- Brand Strategy,
- Custom Logo Design,
- Full Brand Identity System,
- Brand Style Guide,
- Verbal Identity,
- Social Media Marketing.
The TL;DR: We transformed a microbiologist’s vision for an eco-friendly, app-based laundry service into a disruptive, modern brand identity, positioning “The Lab” as Belfast's leading sustainability hub.
Strategic Direction
Positioning The Lab as Belfast’s Pioneer in Sustainability
The Insight: During discovery, we anchored the brand to the founder's unique background as a university microbiologist. This scientific foundation was the perfect vehicle for communicating the brand's meticulous precision and its use of eco-technology, biodegradable chemicals, and sustainable products.
The Positioning: We positioned the business not just as a laundry, but as a “Lab” for clothing care and environmental responsibility.
The Execution
Identity System: We designed a clean, iconic waterdrop logomark that subtly incorporates a leaf shape in the negative space, instantly communicating the eco-friendly focus. The colour palette utilises a Primary Green (#0c5035) and Tan/Gold (#cda65b) to establish a premium, sustainable feel. For typography, we paired the approachable Recoleta typeface for headings with the modern Gilroy typeface for the logo and secondary copy.
Application: We rolled the identity out across an “Omnichannel Clean” experience. This included modern shop window graphics, sustainable packaging, app interface screens, and branded gear for local delivery.
Ready to Evolve Your Brand?
Facing a similar challenge in the local services or sustainability space? Let's talk about building a brand that disrupts your market and drives real growth.
