{"id":245029,"date":"2024-10-01T20:29:05","date_gmt":"2024-10-01T19:29:05","guid":{"rendered":"https:\/\/inkbotdesign.com\/?p=245029"},"modified":"2025-11-28T18:38:16","modified_gmt":"2025-11-28T18:38:16","slug":"website-logo-designs","status":"publish","type":"post","link":"https:\/\/inkbotdesign.com\/website-logo-designs\/","title":{"rendered":"Top 10 Website Logo Designs for Brand Inspiration"},"content":{"rendered":"\n<p><strong>Top 10 Website Logo Designs for Brand Inspiration<\/strong><\/p>\n\n\n\n<p>Have you ever caught yourself staring at a website logo, thinking, &#8220;Ooh, that's clever&#8221;?<\/p>\n\n\n\n<p>I have\u2014more times than I'd like to admit.<\/p>\n\n\n\n<p>There I was, hunched over my laptop at 2 AM, Red Bull in hand, trying to cobble together a logo for my first e-commerce venture. And let me tell you, it was a disaster.<\/p>\n\n\n\n<p>My &#8220;masterpiece&#8221; looked like a toddler had gone wild with Microsoft Paint.<\/p>\n\n\n\n<p>But here's the kicker: I refused to give up.<\/p>\n\n\n\n<p>Why? Because I knew that a great logo could make or break my brand. It's often the first thing potential customers see. You have about <a href=\"https:\/\/fastspring.com\/blog\/first-impressions-matter-comes-website\/\" target=\"_blank\" rel=\"noopener\">0.05 seconds<\/a> to make an impression before they bounce faster than a kangaroo on a trampoline.<\/p>\n\n\n\n<p>So, I dove headfirst into the world of <a href=\"https:\/\/inkbotdesign.com\/services\/logo-design\/\" target=\"_blank\" rel=\"noopener\" title=\"logo design\">logo design<\/a>. I studied the greats, dissected their strategies, and eventually cracked the code.<\/p>\n\n\n\n<p>Now, I'm here to share that knowledge with you.<\/p>\n\n\n\n<p>In this post, we'll explore the <a href=\"https:\/\/inkbotdesign.com\/3-letter-logos\/\" title=\"Top 10 Most Popular 3 Letter Logos That Attract Attention\" target=\"_blank\" rel=\"noopener\">top 10 popular website logo<\/a> designs that have stood the test of time. We'll break down what makes them tick and, more importantly, how you can apply those same principles to your designs.<\/p>\n\n\n\n<p>Whether you're a startup founder, a small business owner, or just someone who appreciates good design, buckle up. You're about to embark on a journey that'll forever transform your thoughts about logos.<\/p>\n\n\n\n<p>Let's dive in, shall we?<\/p>\n\n\n\n<p class=\"has-base-background-color has-background\">\ud83d\udd30 <strong>TL;DR:<\/strong> Discover the secrets behind 10 of the world's most recognisable website logos. Learn how simplicity, colour psychology, and brand storytelling can elevate your logo from forgettable to unforgettable. Get actionable tips to apply these principles to your designs\u2014no fancy art school is required.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Google: Simplicity Meets Playfulness<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/06\/google-logo-design-1024x683.webp\" alt=\"Google Logo Design\" class=\"wp-image-284475\" srcset=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/06\/google-logo-design-1024x683.webp 1024w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/06\/google-logo-design-300x200.webp 300w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/06\/google-logo-design-60x40.webp 60w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/06\/google-logo-design.webp 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>When you think of <a href=\"https:\/\/inkbotdesign.com\/search-engine-optimisation\/\" title=\"What Is SEO &#8211; Search Engine Optimisation?\" target=\"_blank\" rel=\"noopener\">search engines<\/a>, what's the first name that pops into your head?<\/p>\n\n\n\n<p>For most of us, it's Google. And that's no accident.<\/p>\n\n\n\n<p>Google's logo is a <a href=\"https:\/\/inkbotdesign.com\/go\/masterclass\" title=\"MasterClass\" class=\"pretty-link-keyword\"rel=\"nofollow sponsored \" target=\"_blank\">masterclass<\/a> in simplicity and <a href=\"https:\/\/inkbotdesign.com\/boosting-your-brand-recognition\/\" title=\"Top 12 Tips for Boosting Brand Recognition\" target=\"_blank\" rel=\"noopener\">brand recognition<\/a>. It's so ingrained in our collective consciousness that they can change it on a whim (hello, Google Doodles), and we still know exactly who they are.<\/p>\n\n\n\n<p><strong>The Evolution of an Icon<\/strong><\/p>\n\n\n\n<p>Google's logo has come a long way since its inception in 1998. Remember that chunky, shadowed monstrosity? Thankfully, they've refined it over the years.<\/p>\n\n\n\n<p>The current logo, introduced in 2015, features a custom sans-serif typeface called Product Sans. It's clean, it's modern, and it's unmistakably Google.<\/p>\n\n\n\n<p><strong>Colour Psychology at Play<\/strong><\/p>\n\n\n\n<p>But here's where it gets exciting. Google's use of colour isn't just pretty\u2014it's strategic.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Blue: Trustworthiness and reliability<\/li>\n\n\n\n<li>Red: Energy and passion<\/li>\n\n\n\n<li>Yellow: Optimism and youthfulness<\/li>\n\n\n\n<li>Green: Growth and harmony<\/li>\n<\/ul>\n\n\n\n<p>By combining these colours, Google subconsciously communicates its core values to users. Clever, right?<\/p>\n\n\n\n<p><strong>What You Can Learn<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Simplicity is key. Don't overcomplicate your logo.<\/li>\n\n\n\n<li>Use <a href=\"https:\/\/inkbotdesign.com\/diy-logo-design\/\" title=\"DIY Logo Design: The Lazy Entrepreneur's Guide\" target=\"_blank\" rel=\"noopener\">colour strategically<\/a> to convey your brand's personality.<\/li>\n\n\n\n<li>Feel free to evolve your logo over time.<\/li>\n<\/ol>\n\n\n\n<p><strong>Pro Tip:<\/strong> Start with a simple wordmark like Google. You can always add complexity later as your brand grows.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Amazon: The A-to-Z Smile<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/08\/amazon-logo-design-clever-logos-1024x683.webp\" alt=\"Amazon Logo Design Clever Logos\" class=\"wp-image-286702\" srcset=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/08\/amazon-logo-design-clever-logos-1024x683.webp 1024w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/08\/amazon-logo-design-clever-logos-300x200.webp 300w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/08\/amazon-logo-design-clever-logos-60x40.webp 60w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/08\/amazon-logo-design-clever-logos.webp 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Have you ever noticed that little arrow in <a href=\"https:\/\/inkbotdesign.com\/history-amazon-logo\/\" title=\"History of the Amazon Logo Design Evolution\" target=\"_blank\" rel=\"noopener\">Amazon's logo<\/a>? It's not just a cute smiley face\u2014it's a brilliant design that tells a story.<\/p>\n\n\n\n<p><strong>The Hidden Message<\/strong><\/p>\n\n\n\n<p>The arrow points from A to Z, implying that Amazon sells everything from A to Z. However, it also forms a smile, suggesting <a href=\"https:\/\/inkbotdesign.com\/customer-satisfaction\/\" title=\"The Ultimate Guide to Improving Customer Satisfaction\" target=\"_blank\" rel=\"noopener\">customer satisfaction<\/a>.<\/p>\n\n\n\n<p>This is what we call a &#8220;double entendre&#8221; in design speak. It's like hitting two birds with one stone, except nobody gets hurt, and your logo becomes unforgettable.<\/p>\n\n\n\n<p><strong>The Power of Negative Space<\/strong><\/p>\n\n\n\n<p>Amazon's logo is a prime example (see what I did there?) of using negative space effectively. The arrow isn't explicitly drawn\u2014it's formed by the whitespace between the &#8216;A' and &#8216;Z'.<\/p>\n\n\n\n<p>This clever use of space makes the logo more engaging. It's like a little puzzle for your brain to solve, which makes it more memorable.<\/p>\n\n\n\n<p><strong>What You Can Learn<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Tell a story with your logo. What's your <a href=\"https:\/\/inkbotdesign.com\/brand-identity\/\" title=\"The Ultimate Guide to Branding: Identity and Strategy\" target=\"_blank\" rel=\"noopener\">brand's<\/a> unique selling point?<\/li>\n\n\n\n<li>Use negative space creatively. Sometimes, what you don't draw is as important as what you do.<\/li>\n\n\n\n<li>Keep it simple but meaningful. Amazon's logo is just a wordmark with a simple arrow, but it speaks volumes.<\/li>\n<\/ol>\n\n\n\n<p><strong>Pro Tip:<\/strong> Sketch out your logo ideas on paper first. Sometimes, the best ideas come when you're not constrained by design software.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Facebook: The Power of Blue<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2021\/11\/facebook-logo-design-1024x683.webp\" alt=\"Facebook Logo Design\" class=\"wp-image-289444\" srcset=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2021\/11\/facebook-logo-design-1024x683.webp 1024w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2021\/11\/facebook-logo-design-300x200.webp 300w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2021\/11\/facebook-logo-design-60x40.webp 60w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2021\/11\/facebook-logo-design.webp 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Love it or hate it, <a href=\"https:\/\/inkbotdesign.com\/facebook-logo\/\" title=\"Story of the Facebook Logo: A Masterclass in Branding\" target=\"_blank\" rel=\"noopener\">Facebook's logo<\/a> is instantly recognisable. And a big part of that is its distinctive blue colour.<\/p>\n\n\n\n<p><strong>Why Blue?<\/strong><\/p>\n\n\n\n<p>According to colour psychology, blue represents trust, security, and reliability. Sound familiar? These are precisely the qualities a social network wants to project.<\/p>\n\n\n\n<p>But there's another reason Facebook chose blue. Mark Zuckerberg is red-green colourblind, and blue is the colour he sees best. Sometimes, personal preference can lead to iconic design choices.<\/p>\n\n\n\n<p><strong>The Evolution of &#8216;f'<\/strong><\/p>\n\n\n\n<p>Facebook's logo has undergone subtle changes, but the lowercase &#8216;f' remains constant. It's simple, friendly, and easy to recognise even at small sizes\u2014crucial for a <a href=\"https:\/\/inkbotdesign.com\/mobile-first-design\/\" title=\"Why Your Website Needs a Mobile-First Design\" target=\"_blank\" rel=\"noopener\">mobile-first<\/a> platform.<\/p>\n\n\n\n<p><strong>What You Can Learn<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Choose your colours wisely. They should reflect your <a href=\"https:\/\/inkbotdesign.com\/core-brand-values\/\" title=\"How to Define Your Core Brand Values\" target=\"_blank\" rel=\"noopener\">brand's values<\/a> and personality.<\/li>\n\n\n\n<li>Consider practical factors like visibility on different devices.<\/li>\n\n\n\n<li>Don't be afraid to let your personal preferences influence your design. Sometimes, they can lead to unique and memorable choices.<\/li>\n<\/ol>\n\n\n\n<p><strong>Pro Tip:<\/strong> Test your logo in different contexts\u2014social media profiles, app icons, billboards. A great logo works everywhere.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Microsoft: The Window to Tech's Soul<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/06\/microsoft-logo-design-1024x683.webp\" alt=\"Microsoft Logo Design\" class=\"wp-image-284516\" srcset=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/06\/microsoft-logo-design-1024x683.webp 1024w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/06\/microsoft-logo-design-300x200.webp 300w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/06\/microsoft-logo-design-60x40.webp 60w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/06\/microsoft-logo-design.webp 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/inkbotdesign.com\/history-of-the-microsoft-logo\/\" title=\"The History of the Microsoft Logo: A Journey Through Time and Design\" target=\"_blank\" rel=\"noopener\">Microsoft's logo<\/a> has come a long way since its disco-inspired beginnings in the 1980s.<\/p>\n\n\n\n<p><strong>From Groovy to Grid<\/strong><\/p>\n\n\n\n<p>Microsoft's original logo, with its bold, disco-inspired font, screamed 1980s. Over the years, it evolved through various iterations, finally landing on the current design in 2012.<\/p>\n\n\n\n<p>The modern logo combines a logotype with a symbol\u2014a multicoloured window of four squares. This window isn't just a nod to their flagship product, Windows. It represents Microsoft's diverse <a href=\"https:\/\/inkbotdesign.com\/portfolio\/\" target=\"_blank\" rel=\"noopener\" title=\"portfolio\">portfolio<\/a> of products.<\/p>\n\n\n\n<p><strong>Colour Coding<\/strong><\/p>\n\n\n\n<p>Each colour in the Microsoft logo represents an essential product:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Blue for Windows<\/li>\n\n\n\n<li>Green for Xbox<\/li>\n\n\n\n<li>Red for Office<\/li>\n\n\n\n<li>Yellow for Bing<\/li>\n<\/ul>\n\n\n\n<p>This clever use of colour creates a cohesive <a href=\"https:\/\/inkbotdesign.com\/services\/brand-identity\/\" target=\"_blank\" rel=\"noopener\" title=\"brand identity\">brand identity<\/a> across Microsoft's various offerings.<\/p>\n\n\n\n<p><strong>Key Takeaway:<\/strong> Your logo can represent different aspects of your business while maintaining a unified look.<\/p>\n\n\n\n<p><strong>How to Apply This to Your Logo:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>If you have multiple products or services, consider how you can represent them in a unified logo.<\/li>\n\n\n\n<li>Refresh your logo to keep up with design trends and your evolving <a class=\"wpil_keyword_link\" href=\"https:\/\/inkbotdesign.com\/brand-identity\/\" title=\"Brand Identity: What It Is & How to Build One\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"13696\">brand identity<\/a>.<\/li>\n\n\n\n<li>Use colour strategically to convey meaning or differentiate aspects of your brand.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">5. Apple: Simplicity Bites<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/03\/apple-logo-design-phone-logos-1024x683.webp\" alt=\"Apple Logo Design Phone Logos\" class=\"wp-image-280172\" srcset=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/03\/apple-logo-design-phone-logos-1024x683.webp 1024w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/03\/apple-logo-design-phone-logos-300x200.webp 300w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/03\/apple-logo-design-phone-logos-60x40.webp 60w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/03\/apple-logo-design-phone-logos.webp 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/inkbotdesign.com\/apple-logo-design\/\" title=\"The Apple Logo History, Meaning and Evolution\" target=\"_blank\" rel=\"noopener\">Apple's logo<\/a> is the epitome of minimalist design. It's a perfect example of how less can indeed be more.<\/p>\n\n\n\n<p><strong>The Bite of Knowledge<\/strong><\/p>\n\n\n\n<p>The apple with a bite taken out of it is instantly recognisable worldwide. But why an apple? And why the bite?<\/p>\n\n\n\n<p>One theory links it to Alan Turing, the father of computer science, who died after eating a poisoned apple. Others say it's a play on &#8220;byte&#8221;. The official line? It's to show scale\u2014so the apple doesn't look like a cherry.<\/p>\n\n\n\n<p>Whatever the reason, it's become one of the most <a href=\"https:\/\/inkbotdesign.com\/most-iconic-logos-of-all-time\/\" title=\"The 15 Most Iconic Logos of All Time\" target=\"_blank\" rel=\"noopener\">iconic logos<\/a> in tech history.<\/p>\n\n\n\n<p><strong>The Power of Silhouette<\/strong><\/p>\n\n\n\n<p>Apple's logo works beautifully as a silhouette. This versatility allows it to adapt to different contexts while remaining instantly recognisable.<\/p>\n\n\n\n<p>The logo maintains its impact whether it's illuminated on the back of a MacBook or embossed on an iPhone.<\/p>\n\n\n\n<p><strong>What You Can Learn<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Simplicity can be powerful. A complex logo isn't necessarily a better logo.<\/li>\n\n\n\n<li>Create a logo that works well in different contexts and formats.<\/li>\n\n\n\n<li>Don't be afraid of mystery. Sometimes, letting people interpret your logo adds to its allure.<\/li>\n<\/ol>\n\n\n\n<p><strong>Pro Tip:<\/strong> Try to <a href=\"https:\/\/inkbotdesign.com\/logo-design-process\/\" title=\"Professional Logo Design Process: How To Make Logos\" target=\"_blank\" rel=\"noopener\">design a logo<\/a> that works well in monochrome. It'll look good anywhere if it looks good in black and white.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Netflix: The Power of Red<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2021\/11\/netflix-logo-design-website-logos-1024x683.webp\" alt=\"Netflix Logo Design Website Logos\" class=\"wp-image-289445\" srcset=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2021\/11\/netflix-logo-design-website-logos-1024x683.webp 1024w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2021\/11\/netflix-logo-design-website-logos-300x200.webp 300w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2021\/11\/netflix-logo-design-website-logos-60x40.webp 60w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2021\/11\/netflix-logo-design-website-logos.webp 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/inkbotdesign.com\/netflix-logo-design\/\" title=\"Netflix Logo Design: Secrets Behind a Billion-Dollar Brand\" target=\"_blank\" rel=\"noopener\">Netflix's logo<\/a> is a <a href=\"https:\/\/inkbotdesign.com\/go\/masterclass\" title=\"MasterClass\" class=\"pretty-link-keyword\"rel=\"nofollow sponsored \" target=\"_blank\">masterclass<\/a> in brand evolution and the power of colour.<\/p>\n\n\n\n<p><strong>The &#8216;N' Wave<\/strong><\/p>\n\n\n\n<p>The current Netflix logo, introduced in 2014, features a simple wordmark with a distinctive &#8216;N'. This &#8216;N' has taken on a life of its own, becoming a standalone icon for the brand.<\/p>\n\n\n\n<p>The &#8216;N' is designed to look like a film ribbon, cleverly nodding to the company's roots in DVD rentals while representing its current streaming model.<\/p>\n\n\n\n<p><strong>Red Alert<\/strong><\/p>\n\n\n\n<p>Netflix's use of red is no accident. Red is associated with excitement, passion, and energy\u2014perfect for an entertainment brand.<\/p>\n\n\n\n<p>It also stands out against dark backgrounds, ideal for Netflix's often black or dark-themed user interface.<\/p>\n\n\n\n<p><strong>What You Can Learn<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Your <a href=\"https:\/\/inkbotdesign.com\/responsive-logo-design\/\" title=\"Responsive Logo Design: How to Make Adaptable Logos\" target=\"_blank\" rel=\"noopener\">logo should be adaptable<\/a>. Netflix's &#8216;N' works in full wordmark as well.<\/li>\n\n\n\n<li>Consider how your logo will look in its primary context. Netflix's red pops beautifully against dark backgrounds.<\/li>\n\n\n\n<li>Use design elements that nod to your <a href=\"https:\/\/inkbotdesign.com\/brand-mission-statements\/\" title=\"Brand Mission Statements: 30 Examples & Expert Tips\" target=\"_blank\" rel=\"noopener\">brand's history or purpose<\/a>.<\/li>\n<\/ol>\n\n\n\n<p><strong>Pro Tip:<\/strong> <a href=\"https:\/\/inkbotdesign.com\/personal-logo-design\/\" title=\"Personal Logo Design: Crafting Your Visual Identity\" target=\"_blank\" rel=\"noopener\">Design a logo element<\/a> that can stand alone as an icon. It's excellent for favicons, app icons, and social media profiles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. Airbnb: The B\u00e9lo Story<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2021\/11\/airbnb-logo-design-1024x683.webp\" alt=\"Airbnb Logo Design\" class=\"wp-image-289446\" srcset=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2021\/11\/airbnb-logo-design-1024x683.webp 1024w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2021\/11\/airbnb-logo-design-300x200.webp 300w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2021\/11\/airbnb-logo-design-60x40.webp 60w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2021\/11\/airbnb-logo-design.webp 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Airbnb's logo <a href=\"https:\/\/inkbotdesign.com\/services\/brand-identity\/company-rebranding\/\" target=\"_blank\" rel=\"noopener\" title=\"rebrand\">rebrand<\/a> in 2014 was a game-changer. They introduced the &#8216;B\u00e9lo', a symbol central to their brand identity.<\/p>\n\n\n\n<p><strong>More Than Just a Pretty Shape<\/strong><\/p>\n\n\n\n<p>The B\u00e9lo isn't just aesthetically pleasing\u2014it's packed with meaning. It combines four elements:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A person with arms outstretched (belonging)<\/li>\n\n\n\n<li>A location pin (place)<\/li>\n\n\n\n<li>A heart (love)<\/li>\n\n\n\n<li>The letter &#8216;A' for Airbnb<\/li>\n<\/ul>\n\n\n\n<p>It's a masterclass in symbolic design, encapsulating the brand's core values in a single, simple shape.<\/p>\n\n\n\n<p><strong>Controversy Breeds Familiarity<\/strong><\/p>\n\n\n\n<p>The logo sparked controversy due to its suggestive shape when it was first released. But you know what they say\u2014there's no such thing as bad publicity.<\/p>\n\n\n\n<p>The discussion around the logo helped cement it in the public consciousness, and now it's recognised worldwide.<\/p>\n\n\n\n<p><strong>What You Can Learn<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Pack meaning into your logo. Every element should serve a purpose.<\/li>\n\n\n\n<li>Don't fear controversy\u2014sometimes it can work in your favour.<\/li>\n\n\n\n<li>Create a logo that tells your <a href=\"https:\/\/inkbotdesign.com\/brand-stories\/\" title=\"Top 10 Brand Stories to Inspire Your Marketing Strategy\" target=\"_blank\" rel=\"noopener\">brand's story<\/a>.<\/li>\n<\/ol>\n\n\n\n<p><strong>Pro Tip:<\/strong> Write down your brand's core values when designing your logo. Try to incorporate elements that represent these values.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">8. Spotify: Sound Waves in Green<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/08\/spotify-logo-design-font-1024x683.webp\" alt=\"Spotify Logo Design Font\" class=\"wp-image-285902\" srcset=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/08\/spotify-logo-design-font-1024x683.webp 1024w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/08\/spotify-logo-design-font-300x200.webp 300w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/08\/spotify-logo-design-font-60x40.webp 60w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/08\/spotify-logo-design-font.webp 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Spotify's logo is a perfect blend of simplicity and symbolism, with a dash of bold colour choice.<\/p>\n\n\n\n<p><strong>The Sound Wave<\/strong><\/p>\n\n\n\n<p>Spotify's logo features three curved lines reminiscent of sound waves or WiFi signals. It's a clever nod to the company's digital streaming service.<\/p>\n\n\n\n<p>The lines also approximate the letter &#8216;S', tying the icon back to the <a href=\"https:\/\/inkbotdesign.com\/services\/brand-identity\/brand-naming\/\" target=\"_blank\" rel=\"noopener\" title=\"brand name\">brand name<\/a>.<\/p>\n\n\n\n<p><strong>That Distinctive Green<\/strong><\/p>\n\n\n\n<p>Spotify's choice of bright green is bold and distinctive. In a sea of blue tech logos, Spotify stands out.<\/p>\n\n\n\n<p>The colour also represents growth, freshness, and energy\u2014fitting for a constantly evolving platform and introducing users to new music.<\/p>\n\n\n\n<p><strong>What You Can Learn<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Use symbolism in your <a class=\"wpil_keyword_link\" href=\"https:\/\/inkbotdesign.com\/logo-design-and-branding\/\" title=\"Logo Design and Branding: Build an Identity\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"12855\">logo design<\/a>. Spotify's sound waves instantly communicate what the brand does.<\/li>\n\n\n\n<li>Don't be afraid of bold colour choices. Sometimes, standing out from the crowd is more important than following trends.<\/li>\n\n\n\n<li>Ensure your logo works well in both full-colour and monochrome versions.<\/li>\n<\/ol>\n\n\n\n<p><strong>Pro Tip:<\/strong> Choose a colour not commonly used in your industry. It can help you stand out from competitors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">9. Instagram: The Camera Evolution<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2021\/11\/instagram-logo-design-and-logotype-1024x683.webp\" alt=\"Instagram Logo Design And Logotype\" class=\"wp-image-289447\" srcset=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2021\/11\/instagram-logo-design-and-logotype-1024x683.webp 1024w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2021\/11\/instagram-logo-design-and-logotype-300x200.webp 300w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2021\/11\/instagram-logo-design-and-logotype-60x40.webp 60w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2021\/11\/instagram-logo-design-and-logotype.webp 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/inkbotdesign.com\/instagram-logo\/\" title=\"The Instagram Logo: A Necessary Betrayal of Nostalgia\" data-wpil-monitor-id=\"2267\">Instagram's logo<\/a> journey is a fascinating study of brand evolution.<\/p>\n\n\n\n<p><strong>From Retro to Modern<\/strong><\/p>\n\n\n\n<p>Instagram's original logo was a skeuomorphic design of a retro camera. It was charming and fit the app's initial focus on filters that made digital photos look vintage.<\/p>\n\n\n\n<p>2016 &#8211; they dramatically shifted to a much simpler, more abstract design. The new <a href=\"https:\/\/inkbotdesign.com\/science-behind-logo-shapes\/\" title=\"Logo Shapes: The Science Behind Their Impact\" target=\"_blank\" rel=\"noopener\">logo kept the basic shape<\/a> of a camera but rendered it in vibrant, gradient colours.<\/p>\n\n\n\n<p><strong>The Power of Gradients<\/strong><\/p>\n\n\n\n<p>Instagram's current logo uses a warm yellow, orange, pink, and purple gradient. This colour scheme is instantly recognisable and has become vital to the brand's visual identity.<\/p>\n\n\n\n<p>The gradient also represents the diversity of content on the platform\u2014from sunrise photos to night-life shots.<\/p>\n\n\n\n<p><strong>What You Can Learn<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Don't be afraid to evolve your logo as your brand grows and changes.<\/li>\n\n\n\n<li>Simple, abstract designs can be more versatile and timeless than detailed, realistic ones.<\/li>\n\n\n\n<li>Colour gradients can add depth and interest to a simple shape.<\/li>\n<\/ol>\n\n\n\n<p><strong>Pro Tip:<\/strong> If <a href=\"https:\/\/inkbotdesign.com\/rebranding-when-and-how-to-do-it\/\" title=\"Rebranding: When And How To Do It The Right Way\" target=\"_blank\" rel=\"noopener\">rebranding<\/a>, consider keeping elements of your old logo to maintain brand recognition. Instagram kept the basic camera shape in its <a href=\"https:\/\/inkbotdesign.com\/services\/logo-design\/corporate-logo-redesign\/\" target=\"_blank\" rel=\"noopener\" title=\"redesign\">redesign<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10. YouTube: The Play Button<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2021\/11\/new-youtube-logo-desgn-website-logo-designs-1024x683.webp\" alt=\"New Youtube Logo Desgn Website Logo Designs\" class=\"wp-image-289448\" srcset=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2021\/11\/new-youtube-logo-desgn-website-logo-designs-1024x683.webp 1024w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2021\/11\/new-youtube-logo-desgn-website-logo-designs-300x200.webp 300w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2021\/11\/new-youtube-logo-desgn-website-logo-designs-60x40.webp 60w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2021\/11\/new-youtube-logo-desgn-website-logo-designs.webp 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/inkbotdesign.com\/youtube-logo-design\/\" title=\"YouTube Logo Design: Mastering Brand Identity in the Digital Age\" target=\"_blank\" rel=\"noopener\">YouTube's logo<\/a> is a prime example of how a simple icon can become a universal symbol.<\/p>\n\n\n\n<p><strong>The Red Play Button<\/strong><\/p>\n\n\n\n<p>YouTube's play button icon is so recognisable that it can stand alone without the wordmark. It's become synonymous with online video content.<\/p>\n\n\n\n<p>The red is attention-grabbing and associated with action, ideally suited for a video platform.<\/p>\n\n\n\n<p><strong>Typography Matters<\/strong><\/p>\n\n\n\n<p>The YouTube wordmark uses a custom font that's clean and modern. The rounded corners of the letters echo the shape of the play button, creating a cohesive design.<\/p>\n\n\n\n<p><strong>What You Can Learn<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Create an icon that represents your core function. YouTube's play button instantly communicates what the platform does.<\/li>\n\n\n\n<li>Consistency is key. Ensure all elements of your logo work together harmoniously.<\/li>\n\n\n\n<li>Don't underestimate the power of a well-designed wordmark.<\/li>\n<\/ol>\n\n\n\n<p><strong>Pro Tip:<\/strong> Consider how your logo will look when it's tiny (like a favicon) or very large (like on a billboard). A <a href=\"https:\/\/inkbotdesign.com\/good-logo-vs-bad-logo-design\/\" title=\"Good Logo vs Bad Logo Design &#038; How it can Affect your Business\" target=\"_blank\" rel=\"noopener\">good logo<\/a> works at any size.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bringing It All Together<\/h2>\n\n\n\n<p>From Google's evolution to Spotify's sound waves, we've seen how the world's top <a href=\"https:\/\/inkbotdesign.com\/best-dj-logos\/\" title=\"The 20 Best DJ Logos & The Branding Secrets They Teach Us\" data-wpil-monitor-id=\"6042\">brands have created logos<\/a> that stick in our minds and represent their values.<\/p>\n\n\n\n<p>But here's the thing:<\/p>\n\n\n\n<p>You don't need to be a multi-billion dollar company to create a killer logo.<\/p>\n\n\n\n<p>Remember that coffee shop epiphany I mentioned at the start? Well, it led me down a rabbit hole of logo design that completely transformed my approach to branding.<\/p>\n\n\n\n<p>A great logo isn't about fancy graphics or complex designs. It's about distilling your <a href=\"https:\/\/inkbotdesign.com\/brand-essence\/\" title=\"Brand Essence: The Heart and Soul of a Brand\" target=\"_blank\" rel=\"noopener\">brand's essence<\/a> into a simple, memorable visual.<\/p>\n\n\n\n<p>So, how can you apply these lessons to your logo design journey?<\/p>\n\n\n\n<p><strong>1. Keep It Simple, Stupid (KISS)<\/strong><\/p>\n\n\n\n<p>The most <a href=\"https:\/\/inkbotdesign.com\/memorable-logos\/\" title=\"The 13 Most Memorable Logos of All-Time\" target=\"_blank\" rel=\"noopener\">memorable logos<\/a> are often the simplest. Think Apple, Nike, Target. Strip away the unnecessary and focus on one or two key elements representing your brand.<\/p>\n\n\n\n<p><strong>2. Make It Meaningful<\/strong><\/p>\n\n\n\n<p>Your logo should tell a story. It doesn't have to be noticeable (hello, hidden arrow in FedEx), but there should be meaning behind your design choices.<\/p>\n\n\n\n<p><strong>3. Think Versatile<\/strong><\/p>\n\n\n\n<p>Your logo must look good everywhere\u2014from a tiny favicon to a giant billboard. Design with flexibility in mind.<\/p>\n\n\n\n<p><strong>4. Colour Matters<\/strong><\/p>\n\n\n\n<p>Choose your colours carefully. They should reflect your brand personality and stand out in your industry.<\/p>\n\n\n\n<p><strong>5. Timeless &gt; Trendy<\/strong><\/p>\n\n\n\n<p>While following <a href=\"https:\/\/inkbotdesign.com\/different-types-of-logos\/\" title=\"The 7 Different Types Of Logos & How To Use Them\" target=\"_blank\" rel=\"noopener\">design trends<\/a> is tempting, aim for a logo that will still look good in 5, 10, or even 20 years.<\/p>\n\n\n\n<p><strong>6. Test, Test, Test<\/strong><\/p>\n\n\n\n<p>Before finalising your logo, test it in different contexts. How does it look on your website? On social media? On <a href=\"https:\/\/inkbotdesign.com\/product-packaging-tips\/\" title=\"15 Product Packaging Tips You Shouldn\u2019t Miss Out On\" target=\"_blank\" rel=\"noopener\">product packaging<\/a>?<\/p>\n\n\n\n<p>Remember, your logo is an investment in your brand. It's worth taking the time to get it right.<\/p>\n\n\n\n<p>And here's a final thought to leave you with:<\/p>\n\n\n\n<p>Your logo is not your brand. It's part of it.<\/p>\n\n\n\n<p>A great logo can't save a rubbish product or service. But paired with a fantastic offering? It's the cherry on top of the branding sundae.<\/p>\n\n\n\n<p>So, what are you waiting for? It's time to create a logo that makes your competitors say, &#8220;Why didn't we think of that?&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Homework<\/h3>\n\n\n\n<p>Ready to put these principles into action? Here's what I want you to do:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Grab a pen and paper (yes, old school).<\/li>\n\n\n\n<li>Spend 15 minutes sketching out logo <a href=\"https:\/\/inkbotdesign.com\/creative-branding-ideas\/\" title=\"17 Creative Branding Ideas: Stand Out and Make Your Mark\" target=\"_blank\" rel=\"noopener\">ideas for your brand<\/a>.<\/li>\n\n\n\n<li>Don't judge, don't overthink\u2014just let your creativity flow.<\/li>\n<\/ol>\n\n\n\n<p>You might surprise yourself with what you come up with. And if you need a little extra guidance, drop me a line. I'm always happy to help fellow entrepreneurs bring their vision to life.<\/p>\n\n\n\n<p>Remember, every iconic logo started as a simple idea. Yours could be next.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQs<\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1727810850577\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>Do I need a professional designer to create a good logo?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Not necessarily. While professional help can be valuable, understanding design principles and using tools like <a href=\"https:\/\/inkbotdesign.com\/go\/canva\" title=\"Canva\" class=\"pretty-link-keyword\"rel=\"nofollow sponsored \" target=\"_blank\">Canva<\/a> can help you create a decent logo.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1727810856009\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>How often should I update my logo?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>There's no hard and fast rule, but generally, a logo refresh every 5-10 years can keep your brand looking current.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1727810867822\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>Can I use templates to create my logo?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Templates can be a good starting point, but make sure to customise them significantly to avoid looking generic.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1727810879496\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>How important is colour in logo design?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Colour is crucial. It can evoke emotions and help with brand recognition. However, ensure your logo also works well in black and white.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1727810890401\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>Should my logo include my company name?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>It depends on your brand recognition. New companies often benefit from including their name, while established brands can sometimes use just an icon.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1727810904357\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>How can I ensure my logo is unique?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Research your competitors, brainstorm extensively, and seek professional help.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(10% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            \r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <h4 class=\"lwrp-title\">You May Also Like:<\/h4>    \r\n        <div class=\"lwrp-list-container\">\r\n                                            <ul class=\"lwrp-list lwrp-list-single\">\r\n                    <li class=\"lwrp-list-item\"><a href=\"https:\/\/inkbotdesign.com\/best-1930s-fonts\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">1930s Fonts &amp; Typography: Art Deco &amp; Beyond<\/span><\/a><\/li><li class=\"lwrp-list-item\"><a href=\"https:\/\/inkbotdesign.com\/graphic-design-ethics\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Graphic Design Ethics: Copycats, Clients, and Copyrights<\/span><\/a><\/li><li class=\"lwrp-list-item\"><a href=\"https:\/\/inkbotdesign.com\/different-types-of-logos\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">The 7 Different Types Of Logos &amp; How To Use Them<\/span><\/a><\/li><li class=\"lwrp-list-item\"><a href=\"https:\/\/inkbotdesign.com\/sensory-branding\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Sensory Branding: Engaging All 5 Senses<\/span><\/a><\/li><li class=\"lwrp-list-item\"><a href=\"https:\/\/inkbotdesign.com\/personalisation-in-marketing\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Personalisation in Marketing: Why it Matters<\/span><\/a><\/li>                <\/ul>\r\n                        <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Discover the secrets behind 10 famous website logo designs. Use colour psychology, simplicity, and storytelling to create unforgettable brands.<\/p>\n","protected":false},"author":1,"featured_media":289443,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-245029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-identity-design","no-featured-image-padding","resize-featured-image"],"acf":[],"_links":{"self":[{"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/posts\/245029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/comments?post=245029"}],"version-history":[{"count":0,"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/posts\/245029\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/media\/289443"}],"wp:attachment":[{"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/media?parent=245029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/categories?post=245029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/tags?post=245029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}