{"id":258087,"date":"2025-07-02T13:52:48","date_gmt":"2025-07-02T12:52:48","guid":{"rendered":"https:\/\/inkbotdesign.com\/?p=258087"},"modified":"2025-10-15T19:45:05","modified_gmt":"2025-10-15T18:45:05","slug":"instagram-promotion","status":"publish","type":"post","link":"https:\/\/inkbotdesign.com\/instagram-promotion\/","title":{"rendered":"Advanced Instagram Promotion Tactics Beyond Boosting Posts"},"content":{"rendered":"\n<p><strong>Advanced Instagram Promotion Tactics Beyond Boosting Posts<\/strong><\/p>\n\n\n\n<p>You\u2019re posting. You\u2019re hashtagging. You\u2019re dutifully creating Reels with whatever song is currently trending. You\u2019re doing everything the gurus in their (rented) Lamborghinis tell you to do.<\/p>\n\n\n\n<p>And the result? Kinda nothing. A few likes from your mum and that one loyal employee. A follower count that moves with the enthusiasm of a tectonic plate.<\/p>\n\n\n\n<p>You feel like you\u2019re shouting into a digital hurricane.<\/p>\n\n\n\n<p>This isn\u2019t another guide promising to make you &#8220;Insta-famous.&#8221; This is about untangling the nonsense. It\u2019s about focusing on the few things that matter if you want to use Instagram to build a real business, not just feed an algorithm.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Let\u2019s Start By Destroying the Lies You\u2019ve Been Fed<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/09\/instagram-promotion-myths-1024x559.webp\" alt=\"Instagram Promotion Myths\" class=\"wp-image-307950\" srcset=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/09\/instagram-promotion-myths-1024x559.webp 1024w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/09\/instagram-promotion-myths-300x164.webp 300w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/09\/instagram-promotion-myths.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Before building something that works, you have to bulldoze the rotten foundations. The world of Instagram advice is built on a swamp of myths, half-truths, and outright lies designed to sell courses, not build businesses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Myth of More: \u201cYou must post every single day.\u201d<\/h3>\n\n\n\n<p>You\u2019ve heard this one. You\u2019ve probably tried it. You\u2019ve felt the dread of 4 PM when you realise you have nothing to post, so you scramble to find some generic quote image or a bland stock photo.<\/p>\n\n\n\n<p>Stop.<\/p>\n\n\n\n<p>This is the fastest path to burnout and a feed full of low-value noise. The algorithm doesn't reward frequency; it rewards <em>engagement<\/em>. If you post rubbish daily, you\u2019re just training the algorithm and your audience to ignore you.<\/p>\n\n\n\n<p>The truth? Post when you have something genuinely valuable to say. If that\u2019s three times a week, fine. If it's five, fine. Consistency of <em>quality<\/em> will always beat consistency of schedule. Your audience would rather have one brilliant post a week than seven mediocre ones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Follower Fallacy: \u201cMy goal is to get 10k followers.\u201d<\/h3>\n\n\n\n<p>Why? Seriously, ask yourself why. So you can get the swipe-up feature that everyone now has? So you can feel a brief flicker of validation?<\/p>\n\n\n\n<p>A high follower count is the ultimate <a href=\"https:\/\/inkbotdesign.com\/social-media-roi\/\" title=\"How to Maximise Social Media ROI: Business Guide\"  data-wpil-monitor-id=\"2556\">vanity metric<\/a>. It means nothing. I\u2019ve seen accounts with 50,000 followers who struggle to sell a \u00a320 product.<\/p>\n\n\n\n<p>I had a client, a bespoke furniture maker, with about 1,800 followers. They were panicked. We looked at their followers and found they were nearly all architects, interior designers, and wealthy homeowners within a 50-mile radius.&nbsp;<\/p>\n\n\n\n<p>Their DMs were full of qualified project inquiries. Their competitor had 40k followers, bought through years of giveaways and follow-for-follow schemes. Their audience was full of bots and teenagers from halfway across the world. They sold nothing.<\/p>\n\n\n\n<p>Who would you rather be?<\/p>\n\n\n\n<p>Forget the follower count. Focus on the <em>follower quality<\/em>. 100 engaged, potential customers are infinitely more valuable than 10,000 passive spectators.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Hashtag Hoax: \u201cUse 30 hashtags on every post.\u201d<\/h3>\n\n\n\n<p>This used to be the advice, and it\u2019s stubbornly refused to die. Pasting a block of 30 generic hashtags at the bottom of your caption doesn't make you discoverable. It makes you look desperate.<\/p>\n\n\n\n<p>It\u2019s like walking into a room and shouting &#8220;BUSINESS! MONEY! MARKETING! LONDON! HAPPY!&#8221; at everyone. You\u2019re just creating noise.<\/p>\n\n\n\n<p>Today, Instagram treats hashtags as context signals. It uses them to understand what your post is about so it can show it to the right people. Using irrelevant or overly broad tags like #entrepreneur (55 million posts) just confuses it.<\/p>\n\n\n\n<p>The new strategy is simple: use 3-8 <em>highly relevant<\/em> hashtags.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>One or two are broad but relevant (e.g., #SmallBusinessUK).<\/li>\n\n\n\n<li>Two or three that are more specific (e.g., #HandmadeJewelleryLondon).<\/li>\n\n\n\n<li>One or two are ultra-niche to your community (e.g., #EastLondonCrafters).<\/li>\n<\/ul>\n\n\n\n<p>That\u2019s it. Be a sniper, not a shotgun.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Authenticity Charade: \u201cJust be authentic!\u201d<\/h3>\n\n\n\n<p>This is the most useless piece of advice ever given. What does it even mean? Should you post pictures of your morning coffee? Complain about your supplier?<\/p>\n\n\n\n<p>\u201cAuthenticity\u201d has been misinterpreted as a performance of imperfection. Brands think it means posting a deliberately blurry photo or a contrived &#8220;behind-the-scenes&#8221; video. The audience sees right through it.<\/p>\n\n\n\n<p>Genuine authenticity isn\u2019t an aesthetic. It\u2019s <em>consistency<\/em>.<\/p>\n\n\n\n<p>It\u2019s defining your brand's personality, values, and voice, and then showing up in that same way every day. If your brand is witty and sharp, be funny in captions, comments, and DMs. If your brand is calming and supportive, embody that.<\/p>\n\n\n\n<p>Authenticity is simply not being a liar. It\u2019s aligning what you say with what you do. Stop trying to <em>perform<\/em> authenticity and just be consistent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Foundation Nobody Builds: Your Profile Is Your Shopfront<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2021\/06\/Crafting-a-Killer-Instagram-Profile-1024x1024.webp\" alt=\"Crafting A Killer Instagram Profile\" class=\"wp-image-286663\" srcset=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2021\/06\/Crafting-a-Killer-Instagram-Profile-1024x1024.webp 1024w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2021\/06\/Crafting-a-Killer-Instagram-Profile-300x300.webp 300w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2021\/06\/Crafting-a-Killer-Instagram-Profile-150x150.webp 150w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2021\/06\/Crafting-a-Killer-Instagram-Profile-60x60.webp 60w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2021\/06\/Crafting-a-Killer-Instagram-Profile-480x480.webp 480w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2021\/06\/Crafting-a-Killer-Instagram-Profile-640x640.webp 640w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2021\/06\/Crafting-a-Killer-Instagram-Profile.webp 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>People treat their <a href=\"https:\/\/inkbotdesign.com\/boost-instagram-followers\/\" title=\"Boost Your Instagram Followers: Growing Your Audience\"  data-wpil-monitor-id=\"2550\">Instagram profile<\/a> like a junk drawer. It\u2019s an afterthought. This is a catastrophic mistake. When a potential customer lands on your profile, you have about three seconds to convince them to stay.<\/p>\n\n\n\n<p>Your profile isn\u2019t a gallery; it\u2019s the front door to your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Your Bio Isn't About You<\/h3>\n\n\n\n<p>Nobody cares about your mission to &#8220;disrupt the synergy of the blah blah blah.&#8221; They care about what\u2019s in it for them. Your bio should answer one question for the visitor: &#8220;Why should I care?&#8221;<\/p>\n\n\n\n<p>Use this simple, effective formula:&nbsp;<\/p>\n\n\n\n<p class=\"has-base-2-background-color has-background\"><strong>I help [Your Target Audience] to [Achieve a Result\/Get a Benefit] through [Your Method\/Product].<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Example for a graphic designer:<\/em> &#8220;I help start-ups look professional and attract investors with strategic branding and <a href=\"https:\/\/inkbotdesign.com\/services\/web-design-services\/\" title=\"Web Design Services\" data-wpil-monitor-id=\"2547\">web design<\/a>.<\/li>\n\n\n\n<li><em>Example for a personal trainer:<\/em> &#8220;I help busy mums in Manchester regain their strength and confidence through 25-minute home workouts.&#8221;<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s clear, concise, and focused on the customer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Link in Bio Is Prime Real Estate<\/h3>\n\n\n\n<p>Stop putting your generic homepage URL in your bio. It\u2019s lazy. A homepage is a hallway with a dozen doors. You\u2019re forcing the visitor to do the work.<\/p>\n\n\n\n<p>Send them to a strategic destination that aligns with your current goal.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Launching a new product? Link directly to the <a href=\"https:\/\/inkbotdesign.com\/ecommerce-marketing-design\/\" title=\"5 eCommerce Marketing Design Hacks That 10X Conversions\"  data-wpil-monitor-id=\"2561\">product page<\/a>.<\/li>\n\n\n\n<li>Trying to get email subscribers? Link to your lead magnet landing page.<\/li>\n\n\n\n<li>Wanting more <a href=\"https:\/\/inkbotdesign.com\/services\/brand-identity\/brand-consultation\/\" title=\"Brand Consultation Services\" data-wpil-monitor-id=\"2546\">consultation<\/a> calls? Link directly to your booking calendar.<\/li>\n<\/ul>\n\n\n\n<p>Use a free tool like <a href=\"https:\/\/linktr.ee\/\" target=\"_blank\" rel=\"noopener\">Linktree<\/a> or <a href=\"https:\/\/carrd.co\/\" target=\"_blank\" rel=\"noopener\">Carrd<\/a> if you need to feature multiple links, but always have your most crucial call-to-action right at the top.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Your Profile Picture and Highlights Are Your Welcome Mat<\/h3>\n\n\n\n<p><strong>Profile Picture:<\/strong> Make it instantly recognisable. If you're a business, use your logo\u2014a clean, simple version that works in a small circle. If you're a personal brand, use a clear, professional headshot where you can see your face\u2014no pictures of your dog, your baby, or you on holiday from a hundred feet away.<\/p>\n\n\n\n<p><strong>Highlights:<\/strong> This is one of the most underutilised features on Instagram. Think of them as your website\u2019s navigation bar. They are the perfect place to answer a visitor\u2019s immediate questions.<\/p>\n\n\n\n<p>Create highlights for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>About:<\/strong> A quick intro to who you are.<\/li>\n\n\n\n<li><strong>Services\/Products:<\/strong> A visual catalogue of what you sell.<\/li>\n\n\n\n<li><strong>Results:<\/strong> <a href=\"https:\/\/inkbotdesign.com\/services\/testimonials\/\" title=\"Testimonials\" data-wpil-monitor-id=\"2549\">Testimonials<\/a>, case studies, before-and-afters.<\/li>\n\n\n\n<li><strong>FAQ:<\/strong> Answer the top 5 questions you get asked constantly.<\/li>\n\n\n\n<li><strong>Process:<\/strong> Show people how to work with you or what to expect.<\/li>\n<\/ul>\n\n\n\n<p>Design simple, branded cover icons for them. It takes an hour, but it makes your profile look professional and thoughtfully put together.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Content That Doesn't Suck: The Pillar and Post Method<\/h2>\n\n\n\n<p>The &#8220;what should I post today?&#8221; panic is real. It\u2019s also completely avoidable. You don\u2019t need more content ideas. You need a better content <em>system<\/em>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"809\" height=\"719\" src=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/08\/tiffany-on-instagram-visual-content-example.webp\" alt=\"Tiffany On Instagram Visual Content Example\" class=\"wp-image-302444\" srcset=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/08\/tiffany-on-instagram-visual-content-example.webp 809w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/08\/tiffany-on-instagram-visual-content-example-300x267.webp 300w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/08\/tiffany-on-instagram-visual-content-example-60x53.webp 60w\" sizes=\"(max-width: 809px) 100vw, 809px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Stop \u201cCreating Content.\u201d Start Answering Questions.<\/h3>\n\n\n\n<p>Your customers have problems. They have questions. They have aspirations. Your content, every single piece of it, should serve that.<\/p>\n\n\n\n<p>Before you create anything, ask:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Does this educate my ideal customer?<\/li>\n\n\n\n<li>Does this entertain them in a way that\u2019s relevant to my brand?<\/li>\n\n\n\n<li>Does this inspire them towards a goal I can help them with?<\/li>\n<\/ol>\n\n\n\n<p>If the answer is no to all three, do not post it. A picture of a flat white with the caption &#8220;Happy Monday&#8221; does not count. It serves no one.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Introducing Pillar Content<\/h3>\n\n\n\n<p>Pillar content is the secret to getting off the content hamster wheel. It\u2019s one large, foundational piece of content that can be broken down and repurposed for weeks or even months.<\/p>\n\n\n\n<p>A pillar could be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A detailed <a href=\"https:\/\/inkbotdesign.com\/blog\/\" title=\"Blog\" data-wpil-monitor-id=\"2548\">blog<\/a> post or article.<\/li>\n\n\n\n<li>An ultimate guide (PDF).<\/li>\n\n\n\n<li>A webinar or a long-form YouTube video.<\/li>\n\n\n\n<li>A keynote speech.<\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s say you\u2019re a financial advisor for freelancers. Your pillar content could be a blog post titled &#8220;The 10 Biggest Tax Mistakes Freelancers Make in the UK.&#8221; This is a meaty, valuable resource.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Atomising Your Pillar into Instagram Posts<\/h3>\n\n\n\n<p>Now, you smash that one pillar into a dozen smaller &#8220;atomic&#8221; <a href=\"https:\/\/inkbotdesign.com\/schedule-instagram-posts\/\" title=\"How to Plan, Create, and Schedule Instagram Posts\" data-wpil-monitor-id=\"2553\">posts for Instagram<\/a>. You don't create new ideas; you just reformat the ones you already have.<\/p>\n\n\n\n<p>From our tax mistakes pillar, you could create:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Carousel Post 1:<\/strong> &#8220;3 Common Expenses Freelancers Forget to Claim (Mistake #2).&#8221; Each slide details one expense.<\/li>\n\n\n\n<li><strong>Reel 1:<\/strong> A 30-second talking-head video: &#8220;Here\u2019s a 60-second tip to avoid the single most costly tax mistake.&#8221; (You talk about Mistake #1).<\/li>\n\n\n\n<li><strong>Story Series:<\/strong> A poll: &#8220;Have you ever been confused by IR35?&#8221; followed by a few slides explaining it simply (Mistake #7).<\/li>\n\n\n\n<li><strong>Static Quote Post:<\/strong> A powerful quote from the article: &#8220;Keeping your business and personal finances separate isn\u2019t just good advice, it\u2019s your first line of defence.&#8221;<\/li>\n\n\n\n<li><strong>Reel 2:<\/strong> A quick screen recording showing people exactly where to find their UTR number online (related to Mistake #4).<\/li>\n\n\n\n<li><strong>Live Q&A:<\/strong> Announce a live session to discuss freelancer tax questions, using the pillar as your script.<\/li>\n<\/ul>\n\n\n\n<p>You\u2019ve just turned one piece of work into a week (or more) of high-value, cohesive Instagram content. This system saves time, establishes authority, and ensures everything you post is genuinely helpful.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Uncomfortable Truth About Engagement<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/09\/instagram-engagement-strategies-1024x559.webp\" alt=\"Instagram Engagement Strategies\" class=\"wp-image-307951\" srcset=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/09\/instagram-engagement-strategies-1024x559.webp 1024w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/09\/instagram-engagement-strategies-300x164.webp 300w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/09\/instagram-engagement-strategies.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Engagement isn't about getting likes. It\u2019s not about hitting a comment quota. Thinking like that leads to those pointless comments like &#8220;Great post!&#8221; or a fire emoji.<\/p>\n\n\n\n<p>Engagement is about conversation\u2014real, human-to-human interaction.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The First Hour Is Golden<\/h3>\n\n\n\n<p>When you post something, don't just drop it and run. The first 60 minutes are critical. Instagram is watching to see if your post generates immediate interaction.<\/p>\n\n\n\n<p>Your job is to stick around and talk to every single person who comments.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Don\u2019t just &#8220;like&#8221; their comment.<\/li>\n\n\n\n<li>Don\u2019t just reply with &#8220;Thanks!&#8221; or an emoji.<\/li>\n\n\n\n<li>Reply with a genuine response that encourages more conversation. Ask a question back.<\/li>\n<\/ul>\n\n\n\n<p>If someone says, &#8220;Love this tip!&#8221;, you reply, &#8220;So glad it was helpful! Is this something you've struggled with before?&#8221;<\/p>\n\n\n\n<p>This signals to the <a href=\"https:\/\/inkbotdesign.com\/content-strategy-for-instagram\/\" title=\"The Only Content Strategy for Instagram You'll Ever Need\" data-wpil-monitor-id=\"2551\">algorithm that your post<\/a> is sparking real conversation and will show it to more people. More importantly, it shows that you're a real listening person.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Art of the Outbound Comment<\/h3>\n\n\n\n<p>You cannot expect your ideal customers to find you magically. You have to go to them.<\/p>\n\n\n\n<p>Dedicate 15-20 minutes every single day to what I call &#8220;outbound engagement.&#8221; This is non-negotiable.<\/p>\n\n\n\n<p>Go to the profiles of:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Your Ideal Customers:<\/strong> Find them through competitors' followers or location\/hashtag searches.<\/li>\n\n\n\n<li><strong>Industry Peers (Non-Competitors):<\/strong> A wedding photographer should be commenting on a florist's posts.<\/li>\n\n\n\n<li><strong>Your Existing Followers:<\/strong> Reinforce that you value them.<\/li>\n<\/ol>\n\n\n\n<p>Leave a thoughtful, genuine comment that is more than four words long. Add to their conversation. Don't pitch, don't sell. Just be a valuable, interesting member of the community. People will get curious. They will click on your profile. They will follow up if your profile is set up correctly (as we discussed).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Your Stories Are for Conversation, Your Feed Is for Authority<\/h3>\n\n\n\n<p>People are often confused about why their feed posts get 50 likes but their story poll gets 200 votes. It's simple psychology. The feed is a public stage; Stories feel like a private conversation.<\/p>\n\n\n\n<p>Your feed is where you post your polished, high-value, authoritative content (the atomised pillar posts). It's your library of expertise.<\/p>\n\n\n\n<p>Your Stories are your daily chat. This is where you build relationships.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use polls, quizzes, and <a href=\"https:\/\/inkbotdesign.com\/go\/sliderrevolution\" title=\"Slider Revolution\" class=\"pretty-link-keyword\"rel=\"nofollow sponsored \" target=\"_blank\">sliders<\/a> <em>every day<\/em>. They are low-friction ways for people to engage.<\/li>\n\n\n\n<li>Use the Question sticker to invite DMs. &#8220;Ask me anything about X.&#8221;<\/li>\n\n\n\n<li>Show your work's real, unpolished side: the messy desk, work-in-progress, and human element.<\/li>\n<\/ul>\n\n\n\n<p>Feed <a href=\"https:\/\/inkbotdesign.com\/owned-media\/\" title=\"The Ins and Outs of Owned Media for Your Brand\" data-wpil-monitor-id=\"2559\">builds authority<\/a>. Stories build affinity. You need both.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reels: The Double-Edged Sword of Instagram Promotion<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/08\/best-apps-to-make-videos-instagram-reels.webp\" alt=\"Best Apps To Make Videos Instagram Reels\" class=\"wp-image-286113\" srcset=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/08\/best-apps-to-make-videos-instagram-reels.webp 1000w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/08\/best-apps-to-make-videos-instagram-reels-300x200.webp 300w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/08\/best-apps-to-make-videos-instagram-reels-60x40.webp 60w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Reels are powerful. A single Reel can reach more new people than all your other posts combined. But they are also a dangerous trap.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Problem with Chasing &#8220;Viral&#8221;<\/h3>\n\n\n\n<p>Every small business owner dreams of a Reel going viral. 5 million views! Imagine the followers!<\/p>\n\n\n\n<p>Imagine you're a law firm, and your viral Reel is you and your partners pointing at text bubbles while a sea shanty plays. You get 5 million views and 50,000 new followers. 99.9% of them are teenagers who think your dance was funny. Not a single one of them needs a solicitor.<\/p>\n\n\n\n<p>You\u2019ve flooded your audience with irrelevant people, killed your <a href=\"https:\/\/inkbotdesign.com\/social-media-posts\/\" title=\"Use This Formula to 3x Engagement on Social Media Posts\" data-wpil-monitor-id=\"2554\">engagement rate for future posts<\/a>, and attracted zero business. Congratulations.<\/p>\n\n\n\n<p>Reaching the <em>wrong<\/em> audience is actively harmful. A viral Reel that isn't strategically aligned with your business goals is a liability, not an asset.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to Use Reels for Business, Not Just for Views<\/h3>\n\n\n\n<p>Your goal with Reels isn't to go viral; it's to be <em>valuable<\/em>. Create content for your ideal customer and no one else.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Educate:<\/strong> Create simple, short &#8220;how-to&#8221; videos. &#8220;How to properly water an orchid.&#8221; &#8220;Three ways to style a white shirt.&#8221; &#8220;One setting to change in <a href=\"https:\/\/inkbotdesign.com\/go\/photoshop\" title=\"Adobe Photoshop\" class=\"pretty-link-keyword\"rel=\"nofollow sponsored \" target=\"_blank\">Photoshop<\/a> right now.&#8221;<\/li>\n\n\n\n<li><strong>Show Process:<\/strong> People are fascinated by how things are made. Show a time-lapse of you designing a logo, icing a cake, or packing an order. It builds appreciation for your skill.<\/li>\n\n\n\n<li><strong>Answer One Question:<\/strong> Every Reel should have a single, clear point. Don't try to cram in five tips. Just deliver one powerful idea, cleanly and quickly.<\/li>\n\n\n\n<li><strong>Use Trending Audio Wisely:<\/strong> Don't just jump on a trend. Ask: &#8220;Can I use this audio to make a relevant point to my audience?&#8221; If the answer is no, skip it. A talking-head video with valuable advice is better than a forced, irrelevant trend.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Paid Promotion: Stop Boosting, Start Strategising<\/h2>\n\n\n\n<p>That little blue &#8220;Boost Post&#8221; button is tantalising. Instagram wants you to press it. It\u2019s like a slot machine for your marketing budget.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why the \u201cBoost Post\u201d Button Is a Waste of Money<\/h3>\n\n\n\n<p>Boosting a post is a tool designed for simplicity, not for results. You pay to show your post to a vague, loosely defined audience. The targeting options are rudimentary at best.<\/p>\n\n\n\n<p>It's the equivalent of throwing a stack of flyers into the wind and hoping one lands on the right doorstep.<\/p>\n\n\n\n<p>To use paid promotion effectively, you must step away from the app and use the grown-up tool: <a href=\"https:\/\/inkbotdesign.com\/facebook-advertising\/\" title=\"Facebook Advertising Costing You a Fortune? A No-Nonsense Fix\" data-wpil-monitor-id=\"2552\">Facebook Ads<\/a> Manager. Yes, the interface is intimidating. But it\u2019s where you can implement an actual strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A Simple Instagram Ad Strategy for Small Businesses<\/h3>\n\n\n\n<p>You don\u2019t need a complex, multi-layered funnel. You can start with something straightforward.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Step 1: The Cold Handshake (Awareness).<\/strong> Take your best-performing, most valuable educational Reel or carousel post. Run it as an ad with the goal of &#8220;Engagement&#8221; or &#8220;Video Views.&#8221; Target a cold audience by building in Ads Manager based on specific interests, demographics, and behaviours relevant to your ideal customer. Let this run on a small budget (\u00a35-\u00a310 a day).<\/li>\n\n\n\n<li><strong>Step 2: The Warm Coffee (Consideration).<\/strong> After a week, create a new audience of everyone who watched 50% or more of your video ad or engaged with your carousel. These people have raised their hands. They're interested. Now, run a second ad just to them. This ad could be for a soft offer: a free checklist, a guide, or an invitation to a webinar. You're giving them more value in exchange for more commitment (like their email).<\/li>\n\n\n\n<li><strong>Step 3: The Direct Question (Conversion).<\/strong> Create a third audience of everyone who took you on the soft offer. These are your warmest leads. Run a final ad just for them with your direct offer: &#8220;Book a Consultation,&#8221; &#8220;Buy the Product,&#8221; and &#8220;Request a Quote.&#8221;<\/li>\n<\/ul>\n\n\n\n<p>This simple, three-step process guides a stranger from discovering you, trusting you, and buying from you. It's strategic. It's measurable. And it's something the &#8220;Boost&#8221; button can never do. Mastering this is a core part of any effective <a href=\"https:\/\/inkbotdesign.com\/services\/digital-marketing-services\/\">digital marketing service<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Measuring What Matters (Hint: It\u2019s Not Likes)<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"556\" src=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/03\/instagram-analytics-target-audience-1024x556.jpg\" alt=\"Instagram Analytics Target Audience\" class=\"wp-image-251162\" srcset=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/03\/instagram-analytics-target-audience-1024x556.jpg 1024w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/03\/instagram-analytics-target-audience-300x163.jpg 300w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/03\/instagram-analytics-target-audience-1536x834.jpg 1536w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/03\/instagram-analytics-target-audience-60x33.jpg 60w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/03\/instagram-analytics-target-audience.jpg 1997w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>If you're still looking at &#8216;Likes' as your primary measure of success, you're looking at the wrong dashboard. Likes are a passive, low-intent action. They're the polite nod you get from a stranger on the street.<\/p>\n\n\n\n<p>You need to <a href=\"https:\/\/inkbotdesign.com\/social-media-campaign\/\" title=\"Why Your Social Media Campaign Isn't Getting Sales (Fix This First)\" data-wpil-monitor-id=\"2555\">track the metrics<\/a> that signal genuine interest and intent.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Your New Dashboard: The Metrics to Watch<\/h3>\n\n\n\n<p>Open your Instagram Insights and focus on these four numbers:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Saves:<\/strong> This is the new king of engagement. A save means your content was so valuable that someone wanted to put it in their pocket to look at later. It's a huge compliment and a massive signal to the algorithm.<\/li>\n\n\n\n<li><strong>Shares:<\/strong> A share is a personal recommendation. Someone saw your post and thought, &#8220;My friend needs to see this.&#8221; This is how you reach new, relevant audiences organically.<\/li>\n\n\n\n<li><strong>DMs started:<\/strong> A comment is a public conversation. A DM is a private one. This is where business happens. Tracking how many posts or stories lead to someone sliding into your DMs is crucial.<\/li>\n\n\n\n<li><strong>Website Clicks:<\/strong> Is your Instagram doing its job of <a href=\"https:\/\/inkbotdesign.com\/search-marketing\/\" title=\"Search Marketing Tips To Boost Your Rankings and Drive Traffic\" data-wpil-monitor-id=\"2558\">driving traffic<\/a> to your business hub? If this number is zero, your call to action is broken.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">How to Do a Simple Monthly Review<\/h3>\n\n\n\n<p>At the end of each month, take 30 minutes. Look at your <a href=\"https:\/\/inkbotdesign.com\/market-brand-social-media\/\" title=\"How to Market Your Brand on Social Media\" data-wpil-monitor-id=\"2557\">analytics<\/a> and ask three questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Which post got the most <strong>Saves & Shares<\/strong>? Great. Make more content just like that.<\/li>\n\n\n\n<li>Which post got the least engagement? Why do you think that was? Was it off-topic? Too salesy? Do less of that.<\/li>\n\n\n\n<li>How many <strong>DMs<\/strong> led to a genuine sales inquiry or lead? Write down the number. Your goal is to make that number go up next month.<\/li>\n<\/ul>\n\n\n\n<p>This simple audit tells you precisely what's working and what's not. Stop guessing. Start looking at the data that matters.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">So, What Now?<\/h2>\n\n\n\n<p>The path to effective Instagram promotion isn't paved with hacks, tricks, or secrets. It's simpler and more complicated than that.<\/p>\n\n\n\n<p>Stop looking for the shortcut. There isn't one.<\/p>\n\n\n\n<p>Instead, focus on providing relentless, obsessive value to a small, specific group. Answer their questions. Solve their problems. Show up consistently.<\/p>\n\n\n\n<p>Be a human. <a href=\"https:\/\/inkbotdesign.com\/buzz-marketing\/\" title=\"Buzz Marketing: How to Get People Talking\" data-wpil-monitor-id=\"2560\">Talk to people<\/a>. Start conversations.<\/p>\n\n\n\n<p>And measure the things that lead to a conversation, a lead, or a sale, not the things that feed your ego. It's a slower, less glamorous path. But it's the only one that leads anywhere.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>This is our thinking. It\u2019s how we approach building brands online. If you want more observations like this, our blog contains them. If you\u2019ve read this and realised you need this kind of direct thinking applied to your business, that\u2019s what our<a href=\"https:\/\/inkbotdesign.com\/services\/digital-marketing-services\/\"> digital marketing services<\/a> are for. You can<a href=\"https:\/\/inkbotdesign.com\/contact\/request-a-quote\/\"> request a quote<\/a>, and we'll tell you the truth about what you're doing.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Frequently Asked Questions (FAQs)<\/h3>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1751460326108\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \">How often should I post on Instagram?<\/h4>\n<div class=\"rank-math-answer \">\n\n<p>Post only when you have something of high value to share. This could be 3 times a week or 5. Focus on the quality and relevance of your content, not hitting an arbitrary daily quota. Consistency in quality is far more important than consistency in frequency.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1751460350787\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \">Are hashtags still relevant for Instagram promotion?<\/h4>\n<div class=\"rank-math-answer \">\n\n<p>Yes, but their role has changed. Instead of 30 generic hashtags, use 3-8 particular and relevant ones. Think of them as context clues for the algorithm to help show your content to the right niche audience.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1751460356550\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \">What\u2019s more important: followers or engagement?<\/h4>\n<div class=\"rank-math-answer \">\n\n<p>Engagement, without a doubt. One hundred followers who actively comment, save your posts, and respond to your stories are far more valuable to your business than 10,000 passive followers who never interact. Focus on building a community, not just collecting numbers.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1751460565161\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \">Should my small business be on Reels?<\/h4>\n<div class=\"rank-math-answer \">\n\n<p>Yes, but strategically. Don't chase viral trends that are irrelevant to your brand. Use Reels to provide short, educational, and valuable content that answers a specific question or shows your process. You aim to attract potential customers, not just get millions of views from the wrong audience.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1751460576153\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \">Is boosting an Instagram post a good idea?<\/h4>\n<div class=\"rank-math-answer \">\n\n<p>Generally, no. The &#8220;Boost Post&#8221; button offers minimal targeting and is ineffective for your ad budget. For serious results, you should learn to use the Facebook Ads Manager, which allows for detailed targeting and strategic, multi-step campaigns.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1751460589611\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \">What are the most essential Instagram metrics to track for business?<\/h4>\n<div class=\"rank-math-answer \">\n\n<p>Forget likes. Focus on Shares, Saves, DMs Started, and Website Clicks. These metrics indicate that your audience finds your content genuinely valuable and is taking steps to engage more deeply with your business.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1751460602177\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \">How do I write a good Instagram bio?<\/h4>\n<div class=\"rank-math-answer \">\n\n<p>Use this formula: &#8220;I help [Target Audience] to [Achieve a Result] through [Your Method\/Product].&#8221; It should be customer-focused and transparent, and immediately communicate the value you provide.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1751460614849\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \">What's the best way to get more engagement?<\/h4>\n<div class=\"rank-math-answer \">\n\n<p>Engage first. Spend 15-20 minutes daily leaving thoughtful comments on posts from your ideal customers and industry peers. When you post, stick around for the first hour to reply to every comment with a genuine question or response to spark conversation.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1751460628263\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \">How can I create content without feeling overwhelmed?<\/h4>\n<div class=\"rank-math-answer \">\n\n<p>Use the &#8220;Pillar and Post&#8221; method. Create one large piece of pillar content (like a blog post or guide) and then break it down into dozens of smaller &#8220;atomic&#8221; posts for Instagram (carousels, Reels, Stories). This ensures your content is cohesive and saves you from starting from scratch daily.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1751460642770\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \">Do I need a professional camera for Instagram?<\/h4>\n<div class=\"rank-math-answer \">\n\n<p>No. Your smartphone camera is more than sufficient. A genuine, well-lit video shot on an iPhone that tells a good story will consistently outperform a soulless, overproduced video. Focus on the quality of your idea and message, not just the technical quality of the image.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1751460658021\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \">Should I use all of Instagram\u2019s features (Stories, Reels, Guides, etc.)?<\/h4>\n<div class=\"rank-math-answer \">\n\n<p>No. It's better to master one or two features than to be mediocre at all of them. Start with the Feed and Stories. Once you have a system for those, experiment with Reels. Don't feel pressured to use every feature if it doesn't align with your strategy or capacity.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1751460677088\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \">How do I find my target audience on Instagram?<\/h4>\n<div class=\"rank-math-answer \">\n\n<p>Look at the followers of your direct competitors and non-competing peers. Search for hashtags that your ideal customer would use. Search for locations if you are a local business. Engage authentically with these people's content before you expect them to follow you.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(10% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            \r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <h4 class=\"lwrp-title\">You May Also Like:<\/h4>    \r\n        <div class=\"lwrp-list-container\">\r\n                                            <ul class=\"lwrp-list lwrp-list-single\">\r\n                    <li class=\"lwrp-list-item\"><a href=\"https:\/\/inkbotdesign.com\/best-1930s-fonts\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">1930s Fonts &amp; Typography: Art Deco &amp; Beyond<\/span><\/a><\/li><li class=\"lwrp-list-item\"><a href=\"https:\/\/inkbotdesign.com\/graphic-design-ethics\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Graphic Design Ethics: Copycats, Clients, and Copyrights<\/span><\/a><\/li><li class=\"lwrp-list-item\"><a href=\"https:\/\/inkbotdesign.com\/different-types-of-logos\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">The 7 Different Types Of Logos &amp; How To Use Them<\/span><\/a><\/li><li class=\"lwrp-list-item\"><a href=\"https:\/\/inkbotdesign.com\/sensory-branding\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Sensory Branding: Engaging All 5 Senses<\/span><\/a><\/li><li class=\"lwrp-list-item\"><a href=\"https:\/\/inkbotdesign.com\/personalisation-in-marketing\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Personalisation in Marketing: Why it Matters<\/span><\/a><\/li>                <\/ul>\r\n                        <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Tired of your Instagram promotion efforts leading nowhere? Most advice is nonsense. This article gives you the truth about what works, from content that doesn&#8217;t suck to measuring metrics that matter for your business.<\/p>\n","protected":false},"author":1,"featured_media":307949,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48],"tags":[],"class_list":["post-258087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-strategy","no-featured-image-padding","resize-featured-image"],"acf":[],"_links":{"self":[{"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/posts\/258087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/comments?post=258087"}],"version-history":[{"count":0,"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/posts\/258087\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/media\/307949"}],"wp:attachment":[{"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/media?parent=258087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/categories?post=258087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/tags?post=258087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}