{"id":261366,"date":"2025-08-28T21:10:25","date_gmt":"2025-08-28T20:10:25","guid":{"rendered":"https:\/\/inkbotdesign.com\/?p=261366"},"modified":"2025-10-13T14:00:27","modified_gmt":"2025-10-13T13:00:27","slug":"automated-marketing","status":"publish","type":"post","link":"https:\/\/inkbotdesign.com\/automated-marketing\/","title":{"rendered":"How to Start Automated Marketing (Without Wasting Money)"},"content":{"rendered":"\n<p><strong>How to Start Automated Marketing (Without Wasting Money)<\/strong><\/p>\n\n\n\n<p>The term &#8220;automated marketing&#8221; has been hijacked by gurus selling a fantasy.&nbsp;<\/p>\n\n\n\n<p>They paint a picture of you on a beach, laptop closed, while a complex web of &#8220;funnels&#8221; magically prints money into your account.<\/p>\n\n\n\n<p>That's a lie\u2014a very expensive one.<\/p>\n\n\n\n<p>Automated marketing isn\u2019t about passive income. It's about systematic effort.&nbsp;<\/p>\n\n\n\n<p>It's for serious business owners who want to build reliable, repeatable processes that save time and deliver a consistent customer experience.<\/p>\n\n\n\n<p>This is your no-nonsense guide to using it without wasting thousands on software you don\u2019t need or alienating the <a href=\"https:\/\/inkbotdesign.com\/methods-to-attract-customers\/\" title=\"The 6 Best Methods to Attract Customers\"  data-wpil-monitor-id=\"6807\">customers you\u2019re trying to attract<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Automation Isn't Magic; It's an Amplifier<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/12\/what-is-automated-marketing-1-1024x559.webp\" alt=\"What Is Automated Marketing\" class=\"wp-image-313825\" srcset=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/12\/what-is-automated-marketing-1-1024x559.webp 1024w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/12\/what-is-automated-marketing-1-300x164.webp 300w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/12\/what-is-automated-marketing-1.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Think of marketing automation as a giant megaphone. It doesn\u2019t write the speech for you. It just blasts your message out, louder and faster than you could.<\/p>\n\n\n\n<p>If your message is clear, helpful, and targeted, automation helps you deliver that value to more people, more reliably. A brilliant welcome email sent instantly to a new subscriber is a massive win.<\/p>\n\n\n\n<p>But if your message is lazy, generic, or irrelevant, automation helps you annoy thousands of people in the blink of an eye. It amplifies your mistakes.<\/p>\n\n\n\n<p>This brings us to the first lie we need to burn. The idea of &#8220;set it and forget it&#8221; is a myth. Effective automation is work. It's just front-loaded.&nbsp;<\/p>\n\n\n\n<p>You invest the time upfront to build an intelligent system, and then monitor, test, and tweak it. It\u2019s a machine, and machines need mechanics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Simple Mechanics: How This Stuff Actually Works<\/h3>\n\n\n\n<p>Forget the confusing funnel diagrams. At its core, all marketing automation comes down to a simple, two-part recipe.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>The Trigger: &#8220;If This Happens&#8230;&#8221;<\/strong><\/h4>\n\n\n\n<p>A trigger is the specific event that kicks off an automated process. It\u2019s the cause. You define what needs to happen in the real world for the system to wake up and do something.<\/p>\n\n\n\n<p>Real-world triggers include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A new person subscribes to your newsletter.<\/li>\n\n\n\n<li>A customer buys a specific product.<\/li>\n\n\n\n<li>A potential client visits your pricing page three times in a week.<\/li>\n\n\n\n<li>A shopper adds an item to their cart but doesn't complete the purchase.<\/li>\n<\/ul>\n\n\n\n<p>The trigger is the signal.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>The Action: &#8220;&#8230;Then Do That.&#8221;<\/strong><\/h4>\n\n\n\n<p>An action is the predetermined task your system performs once a trigger is fired. It\u2019s the effect. You decide what should happen automatically when the trigger condition is met.<\/p>\n\n\n\n<p>Common actions include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Send email &#8220;Welcome Email #1.&#8221;<\/li>\n\n\n\n<li>Add the tag &#8220;Hot Lead&#8221; to a contact's profile.<\/li>\n\n\n\n<li>Wait 24 hours.<\/li>\n\n\n\n<li>Notify a team member in Slack.<\/li>\n<\/ul>\n\n\n\n<p>The action is the response.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>The Workflow: The Complete Recipe<\/strong><\/h4>\n\n\n\n<p>A workflow (or sequence, or automation) is simply a chain of triggers and actions. It's the full recipe.<\/p>\n\n\n\n<p>A simple workflow:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Trigger:<\/strong> New user submits the &#8220;Download My PDF&#8221; form.<\/li>\n\n\n\n<li><strong>Action:<\/strong> Add tag &#8220;Downloaded PDF.&#8221;<\/li>\n\n\n\n<li><strong>Action:<\/strong> Send an email with a link to the PDF immediately.<\/li>\n\n\n\n<li><strong>Action:<\/strong> Wait 2 days.<\/li>\n\n\n\n<li><strong>Action:<\/strong> Send a follow-up email asking if they had any questions.<\/li>\n<\/ol>\n\n\n\n<p>That\u2019s it. That\u2019s the &#8220;magic.&#8221; It\u2019s just a series of logical steps you would otherwise have to do manually.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Where to Start (Hint: Not With a \u00a3300\/Month Software Subscription)<\/h2>\n\n\n\n<p>The biggest mistake in <a href=\"https:\/\/inkbotdesign.com\/marketing-automation-software\/\" title=\"The Best Marketing Automation Software to Use in 2025\"  data-wpil-monitor-id=\"6806\">automation is buying the software<\/a> before you have a strategy. You wouldn't buy a fleet of delivery vans before you had a single order.<\/p>\n\n\n\n<p>Start by identifying a simple, repetitive task in your business that is already providing value. Prove the process manually, then build a system for you.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/12\/welcome-email-example-878x1024.webp\" alt=\"Welcome Email Example\" class=\"wp-image-313826\" srcset=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/12\/welcome-email-example-878x1024.webp 878w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/12\/welcome-email-example-257x300.webp 257w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/12\/welcome-email-example.webp 1200w\" sizes=\"(max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Task #1: The Welcome & First Impression<\/h3>\n\n\n\n<p>When someone gives you their email address, that is the moment of maximum engagement. Don\u2019t waste it. Manually sending a welcome email and your promised PDF is slow and unreliable. This is the perfect first thing to automate.<\/p>\n\n\n\n<p>Create a simple 3-email welcome sequence.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Email 1 (Immediate):<\/strong> Deliver the thing they asked for. No fluff.<\/li>\n\n\n\n<li><strong>Email 2 (2 days later):<\/strong> Share your most valuable advice or content related to that topic.<\/li>\n\n\n\n<li><strong>Email 3 (4 days later):<\/strong> Introduce your business and explain the problem you solve.<\/li>\n<\/ul>\n\n\n\n<p>You can build this entire workflow using entry-level tools like Mailchimp or <a href=\"https:\/\/inkbotdesign.com\/go\/kit\" title=\"Kit\" class=\"pretty-link-keyword\"rel=\"nofollow sponsored \" target=\"_blank\">ConvertKit<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Task #2: E-commerce Quick Wins<\/h3>\n\n\n\n<p>If you run an online store, the <a href=\"https:\/\/inkbotdesign.com\/triggered-email-workflows-holiday\/\" title=\"Triggered Email Workflows: How To Drive More Revenue This Holiday Season\"  data-wpil-monitor-id=\"6809\">abandoned cart email<\/a> is non-negotiable. Data consistently shows that sending a series of emails to someone who abandoned their cart can recover between 10% and 20% of otherwise lost sales.<\/p>\n\n\n\n<p>You don't need a complex tool for this. <a href=\"https:\/\/inkbotdesign.com\/wordpress-vs-shopify\/\" title=\"WordPress vs Shopify: Which is the Best eCommerce Platform?\"  data-wpil-monitor-id=\"6811\">Platforms like Shopify<\/a> have this functionality built in. Turn it on.&nbsp;<\/p>\n\n\n\n<p>Write three simple, helpful emails reminding them what they left behind, perhaps with a small incentive in the final email. It is one of the highest ROI automations in existence.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Task #3: Taming the Calendar<\/h3>\n\n\n\n<p>How much time do you waste emailing back and forth trying to schedule a single meeting? This is a <a href=\"https:\/\/inkbotdesign.com\/best-marketing-automation-tools\/\" title=\"Top 10 Best Marketing Automation Tools for Businesses\"  data-wpil-monitor-id=\"6805\">business process crying out for automation<\/a>.<\/p>\n\n\n\n<p>A tool like Calendly eliminates this. You send a link, the client picks a time, and the event is added to your calendars.&nbsp;<\/p>\n\n\n\n<p>However, the real <a href=\"https:\/\/inkbotdesign.com\/triggered-email-workflows\/\" title=\"Triggered Email Workflows: How To Drive More Revenue This Holiday Season\"  data-wpil-monitor-id=\"6810\">automation is in the workflow<\/a>: automatic confirmation emails, reminder emails 24 hours before, and even follow-up emails after the meeting.&nbsp;<\/p>\n\n\n\n<p>This simple, powerful automation improves your professionalism and saves you hours every month.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Task #4: Connecting Your Existing Tools<\/h3>\n\n\n\n<p>You don't need a massive, all-in-one marketing platform. You just need your existing tools to talk to each other. That\u2019s where a service like <a href=\"https:\/\/zapier.com\/\" target=\"_blank\" rel=\"noopener\">Zapier<\/a> comes in.<\/p>\n\n\n\n<p>Zapier is the digital duct tape of the internet. It lets you create simple &#8220;If This, Then That&#8221; recipes between over 5,000 common apps.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>IF<\/strong> someone books a meeting in Calendly, <strong>THEN<\/strong> add them as a contact in Mailchimp.<\/li>\n\n\n\n<li><strong>IF<\/strong> you get a new sale in Stripe, <strong>THEN<\/strong> add the customer's details to a Google Sheet.<\/li>\n\n\n\n<li><strong>IF<\/strong> a client fills out your Typeform contact form, <strong>THEN<\/strong> create a task for you in Asana.<\/li>\n<\/ul>\n\n\n\n<p>This is how you build a powerful automation engine without paying for a monolithic system you\u2019ll never fully use.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Biggest Mistake Nearly Everyone Makes<\/h2>\n\n\n\n<p>The second-biggest lie in automation is the idea of &#8220;personalisation.&#8221; Most businesses think this means starting an email with &#8220;Hey [FNAME],&#8221; the digital equivalent of a stranger yelling your name across a crowded room. It\u2019s startling, not endearing.<\/p>\n\n\n\n<p>That's not personalisation. It's just a mail merge.<\/p>\n\n\n\n<p>True personalisation is about relevance, and relevance comes from behaviour. It\u2019s about sending the right message based on what a user has <em>done<\/em>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bad Personalisation:<\/strong> &#8220;Hey Bob, check out our monthly sale!&#8221; (Sent to every Bob on your list).<\/li>\n\n\n\n<li><strong>Good Personalisation:<\/strong> &#8220;Hi Bob, we saw you were looking at our blue widgets yesterday. Here\u2019s a guide on choosing the right one, plus a case study from another customer who bought the same model.&#8221;<\/li>\n<\/ul>\n\n\n\n<p>Don't just use data to insert a name. Use data to have a more relevant conversation. If you can't do that, a straightforward, honest, and un-personalised email is far better than a creepy, fake-friendly one.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">When Should You Actually Pay for an &#8220;All-in-One&#8221; Platform?<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/08\/Email-Marketing-The-Conversion-Machine-1024x559.webp\" alt=\"Email Marketing The Conversion Machine\" class=\"wp-image-303996\" srcset=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/08\/Email-Marketing-The-Conversion-Machine-1024x559.webp 1024w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/08\/Email-Marketing-The-Conversion-Machine-300x164.webp 300w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/08\/Email-Marketing-The-Conversion-Machine.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/inkbotdesign.com\/go\/hubspot\" title=\"Hubspot\" class=\"pretty-link-keyword\"rel=\"nofollow sponsored \" target=\"_blank\">Hubspot<\/a><\/figcaption><\/figure>\n\n\n\n<p>When is the time to look at the big, expensive tools like <a href=\"https:\/\/inkbotdesign.com\/go\/hubspot\" title=\"Hubspot\" class=\"pretty-link-keyword\"rel=\"nofollow sponsored \" target=\"_blank\">HubSpot<\/a> or ActiveCampaign? The answer is simple: when the cost of your <em>inefficiency<\/em> exceeds the price of the software.<\/p>\n\n\n\n<p>Consider an all-in-one platform when:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>You have a dedicated sales team.<\/strong> These platforms excel at lead scoring, deal tracking, and providing a single view of the customer for sales reps.<\/li>\n\n\n\n<li><strong>Your customer journey is genuinely complex.<\/strong> It might be time if you have multiple products, long sales cycles, and need sophisticated, branching logic.<\/li>\n\n\n\n<li><strong>You've maxed out the Zapier-and-email-provider stack.<\/strong> A unified platform can bring sanity if you spend hours managing dozens of &#8220;Zaps&#8221; and your systems become brittle.<\/li>\n\n\n\n<li><strong>You have a person whose job it is to run it.<\/strong> These are not side-of-the-desk tools. They require expertise and a significant time investment to manage appropriately.<\/li>\n<\/ol>\n\n\n\n<p>For 90% of small businesses, starting here is a catastrophic mistake. It's like learning to drive in a Formula 1 car.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">This Is a System, Not a Campaign<\/h3>\n\n\n\n<p>A marketing campaign has a start and an end date. A marketing <em>system<\/em> works for you 24\/7, 365 days a year.<\/p>\n\n\n\n<p>Your automated welcome sequence isn't a campaign; it's a permanent asset. It's your perfect salesperson, greeting every new lead with the right message every time.&nbsp;<\/p>\n\n\n\n<p>Your abandoned cart sequence is your tireless accounts receivable clerk, recovering lost revenue while you sleep.<\/p>\n\n\n\n<p>This is the real power of automation: it allows you to build robust, reliable systems that create a predictable business. But remember, these systems are only as good as the brand they represent. A powerful engine can't save a car with no wheels.&nbsp;<\/p>\n\n\n\n<p>Ensuring your core message and visual identity are strong is the foundation. If that's weak, you're just automating failure.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Your Next Step Isn't More Software, It's a Whiteboard<\/h2>\n\n\n\n<p>Before you look at another pricing page, stop. Grab a pen and a piece of paper.<\/p>\n\n\n\n<p>Map out the simplest possible <a href=\"https:\/\/inkbotdesign.com\/digital-marketing-mix\/\" title=\"The 3-Part Digital Marketing Mix That Drives Growth\" data-wpil-monitor-id=\"6808\">journey for your ideal customer<\/a>.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>How do they first hear about you?<\/li>\n\n\n\n<li>What's the first action you want them to take? (e.g., download a guide)<\/li>\n\n\n\n<li>What's the one email you'd send them right after that?<\/li>\n\n\n\n<li>What's the next logical step for them?<\/li>\n<\/ol>\n\n\n\n<p>Figure that out first. Do it manually. When you have a process that works on a small scale, <em>then<\/em> and only then should you look for a tool to automate it.<\/p>\n\n\n\n<p>Start small. Prove the concept. Build a system. That\u2019s how you use automated marketing to do real work.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Frequently Asked Questions about Automated Marketing<\/h3>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1756411594390\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \">What is automated marketing in simple terms?<\/h4>\n<div class=\"rank-math-answer \">\n\n<p>Automated marketing is the use of software to handle repetitive marketing tasks. It operates on a simple &#8220;if this happens, then do that&#8221; logic (e.g., IF a user subscribes, THEN send them a welcome email).<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1756411614424\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \">Is marketing automation only for large companies?<\/h4>\n<div class=\"rank-math-answer \">\n\n<p>No. It is incredibly valuable for small businesses. Simple automation for email follow-ups or appointment reminders can save solo entrepreneurs dozens of hours per month and ensure a professional customer experience.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1756411624565\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \">What is the difference between email marketing and marketing automation?<\/h4>\n<div class=\"rank-math-answer \">\n\n<p>Email marketing can be a manual process, like sending a one-off newsletter. Marketing automation is a broader system where emails (and other actions) are sent automatically based on specific user behaviours or triggers.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1756411635570\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \">How much does marketing automation software cost?<\/h4>\n<div class=\"rank-math-answer \">\n\n<p>It ranges from free or low-cost plans on platforms like Mailchimp (under \u00a350\/month) to thousands per month for enterprise-level platforms like HubSpot or Salesforce Marketing Cloud. Small businesses should start with the former.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1756411647197\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \">What is a &#8220;workflow&#8221; in marketing automation?<\/h4>\n<div class=\"rank-math-answer \">\n\n<p>A workflow is the entire automated process you build. The sequence of triggers and actions guides a contact through a specific journey, like a welcome sequence or a lead nurturing process.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1756411661970\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \">Can marketing automation feel spammy?<\/h4>\n<div class=\"rank-math-answer \">\n\n<p>Yes, if done poorly. Automation feels spammy when irrelevant to the user's context or behaviour. Good automation is the opposite: it delivers timely, helpful information that feels like a one-to-one conversation.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1756411678173\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \">What's the easiest way to get started with marketing automation?<\/h4>\n<div class=\"rank-math-answer \">\n\n<p>Automate your lead magnet delivery or a simple welcome email series. This high-leverage task provides immediate value to new subscribers and is supported by nearly all modern email marketing platforms.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1756411691314\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \">Do I need a CRM to use marketing automation?<\/h4>\n<div class=\"rank-math-answer \">\n\n<p>Not necessarily to start. Many email platforms have light CRM features (like tagging and segmentation). You only need a dedicated CRM when you have a sales team that needs to manage a pipeline of leads.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1756411709396\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \">What is a &#8220;trigger&#8221; in automation?<\/h4>\n<div class=\"rank-math-answer \">\n\n<p>A trigger is the event that starts an automation. Common examples include signing up for a form, clicking a link in an email, visiting a specific page on your website, or purchasing.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1756411722486\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \">What's a better starting tool: Zapier or an all-in-one platform?<\/h4>\n<div class=\"rank-math-answer \">\n\n<p>For most small businesses, using a tool like Zapier to connect the best-in-class apps you already use (e.g., Calendly, Mailchimp, Google Sheets) is more flexible and cost-effective than investing in a monolithic all-in-one platform from day one.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1756411739132\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \">What is lead nurturing?<\/h4>\n<div class=\"rank-math-answer \">\n\n<p>Lead nurturing is the automated process of building relationships with potential customers before they are ready to buy. It typically involves sending helpful, educational emails over time to build trust and stay top-of-mind.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1756411754063\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \">Can you automate social media posting?<\/h4>\n<div class=\"rank-math-answer \">\n\n<p>Tools like Buffer or Later allow you to schedule social media posts in advance, a form of automation. However, this article focuses on behaviour-driven automation that responds to individual user actions.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(10% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            \r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <h4 class=\"lwrp-title\">You May Also Like:<\/h4>    \r\n        <div class=\"lwrp-list-container\">\r\n                                            <ul class=\"lwrp-list lwrp-list-single\">\r\n                    <li class=\"lwrp-list-item\"><a href=\"https:\/\/inkbotdesign.com\/best-1930s-fonts\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">1930s Fonts &amp; Typography: Art Deco &amp; Beyond<\/span><\/a><\/li><li class=\"lwrp-list-item\"><a href=\"https:\/\/inkbotdesign.com\/graphic-design-ethics\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Graphic Design Ethics: Copycats, Clients, and Copyrights<\/span><\/a><\/li><li class=\"lwrp-list-item\"><a href=\"https:\/\/inkbotdesign.com\/different-types-of-logos\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">The 7 Different Types Of Logos &amp; How To Use Them<\/span><\/a><\/li><li class=\"lwrp-list-item\"><a href=\"https:\/\/inkbotdesign.com\/sensory-branding\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Sensory Branding: Engaging All 5 Senses<\/span><\/a><\/li><li class=\"lwrp-list-item\"><a href=\"https:\/\/inkbotdesign.com\/personalisation-in-marketing\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Personalisation in Marketing: Why it Matters<\/span><\/a><\/li>                <\/ul>\r\n                        <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Forget the &#8220;passive income&#8221; fantasy. Real automated marketing is about building systematic, reliable processes that save time and deliver a better customer experience. This no-nonsense guide shows you where to start.<\/p>\n","protected":false},"author":1,"featured_media":313823,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48],"tags":[],"class_list":["post-261366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-strategy","no-featured-image-padding","resize-featured-image"],"acf":[],"_links":{"self":[{"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/posts\/261366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/comments?post=261366"}],"version-history":[{"count":0,"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/posts\/261366\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/media\/313823"}],"wp:attachment":[{"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/media?parent=261366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/categories?post=261366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/tags?post=261366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}