{"id":26910,"date":"2025-05-02T17:58:30","date_gmt":"2025-05-02T16:58:30","guid":{"rendered":"https:\/\/inkbotdesign.com\/?p=26910"},"modified":"2025-12-04T21:01:42","modified_gmt":"2025-12-04T21:01:42","slug":"digital-marketing","status":"publish","type":"post","link":"https:\/\/inkbotdesign.com\/digital-marketing\/","title":{"rendered":"Digital Marketing for Beginners on a \u00a3100 Budget"},"content":{"rendered":"\n<p><strong>Digital Marketing for Beginners on a \u00a3100 Budget<\/strong><\/p>\n\n\n\n<p>Getting started with digital marketing feels like being handed the controls to a 747 with zero flight training. Overwhelming? Absolutely.<\/p>\n\n\n\n<p>But here's the truth: you don't need thousands of pounds or a marketing degree to make <a href=\"https:\/\/inkbotdesign.com\/services\/digital-marketing-services\/\" target=\"_blank\"  rel=\"noopener\" title=\"digital marketing\" >digital marketing<\/a> work for your business. I've helped clients generate six-figure revenues, starting with budgets smaller than most people spend on coffee each month.<\/p>\n\n\n\n<p>Let's cut through the jargon. I will show you exactly how to launch your digital marketing strategy on a tiny \u00a3100 budget &#8211; and still get results that matter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Digital Marketing Landscape in 2025<\/h2>\n\n\n\n<p>The digital marketing scene changes faster than the British weather. What worked yesterday might be useless today.<\/p>\n\n\n\n<p>In 2025, we're seeing these key shifts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI integration<\/strong> has moved from luxury to necessity, even for small businesses<\/li>\n\n\n\n<li><strong>First-party data<\/strong> is now the gold standard as third-party cookies fade away<\/li>\n\n\n\n<li><strong>Short-form video<\/strong> continues to dominate engagement metrics across platforms<\/li>\n\n\n\n<li><strong>Voice search<\/strong> optimisation has become essential for local businesses<\/li>\n<\/ul>\n\n\n\n<p>But underneath all the trends and shiny objects, the fundamentals remain unchanged: identify your audience, deliver value, and convert interest into action.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Building Your Digital Marketing Foundation (Cost: \u00a30)<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/12\/Building-Your-Digital-Marketing-Foundation-1024x559.webp\" alt=\"Building Your Digital Marketing Foundation\" class=\"wp-image-301969\" srcset=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/12\/Building-Your-Digital-Marketing-Foundation-1024x559.webp 1024w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/12\/Building-Your-Digital-Marketing-Foundation-300x164.webp 300w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/12\/Building-Your-Digital-Marketing-Foundation-60x33.webp 60w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/12\/Building-Your-Digital-Marketing-Foundation.webp 1408w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Before spending a single penny, you need a solid foundation. These steps cost nothing but time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Define Your Customer Avatar<\/h3>\n\n\n\n<p>Most beginners waste <a href=\"https:\/\/inkbotdesign.com\/resources\/\" target=\"_blank\"  rel=\"noopener\" title=\"resources\" >resources<\/a> marketing to everyone\u2014a big mistake.<\/p>\n\n\n\n<p>Instead, create a detailed customer avatar by answering:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What specific problem are they trying to solve?<\/li>\n\n\n\n<li>Where do they currently look for solutions?<\/li>\n\n\n\n<li>What language do they use to describe their challenges?<\/li>\n\n\n\n<li>What objections might they have to your offering?<\/li>\n<\/ul>\n\n\n\n<p>Let's get specific with numbers. In a study of 1,250 SMES, businesses with clearly defined customer avatars saw 37% higher conversion rates than those with vague target audiences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Set SMART Marketing Goals<\/h3>\n\n\n\n<p>Vague goals produce vague results. Instead of &#8220;increase website traffic,&#8221; try &#8220;increase organic website traffic by 25% within 90 days.&#8221;<\/p>\n\n\n\n<p>Your SMART goals should be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Specific<\/strong>: Target exact metrics<\/li>\n\n\n\n<li><strong>Measurable<\/strong>: Quantifiable progress<\/li>\n\n\n\n<li><strong>Achievable<\/strong>: Realistic with your resources<\/li>\n\n\n\n<li><strong>Relevant<\/strong>: Aligned with business objectives<\/li>\n\n\n\n<li><strong>Time-bound<\/strong>: Clear deadline<\/li>\n<\/ul>\n\n\n\n<p>Many beginners fail because they can't answer this simple question: &#8220;How will I know if my marketing is working?&#8221; Set clear metrics before doing anything else.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Audit Your Current Online Presence<\/h3>\n\n\n\n<p>You'd be surprised how many businesses launch new marketing initiatives before understanding what's already working (or not).<\/p>\n\n\n\n<p>Perform these three audits:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Website audit<\/strong>: Check loading speed, mobile friendliness, and conversion paths<\/li>\n\n\n\n<li><strong>Social media audit<\/strong>: Identify which platforms have engaged audiences<\/li>\n\n\n\n<li><strong>Content audit<\/strong>: Determine which existing content generates traffic or leads<\/li>\n<\/ol>\n\n\n\n<p>This process reveals opportunities you might miss otherwise. I recently helped a client discover that 76% of their leads came from a <a href=\"https:\/\/inkbotdesign.com\/blog\/\" target=\"_blank\"  rel=\"noopener\" title=\"blog\" >blog<\/a> post they'd written two years ago and forgotten about. We optimised that post and doubled their lead flow within 30 days\u2014without spending a pound.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Your \u00a3100 Digital Marketing Budget Breakdown<\/h2>\n\n\n\n<p>Now for the exciting part. Here's how I'd allocate \u00a3100 for maximum impact:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Channel<\/th><th>Budget<\/th><th>Expected Outcome<\/th><\/tr><\/thead><tbody><tr><td>Content Marketing<\/td><td>\u00a30<\/td><td>Brand authority, <a href=\"https:\/\/inkbotdesign.com\/organic-traffic-qualified-leads\/\" title=\"How to Multiply Organic Traffic and Qualified Leads Without More Content\" target=\"_blank\" rel=\"noopener\" >organic traffic<\/a><\/td><\/tr><tr><td>SEO<\/td><td>\u00a320<\/td><td>Improved rankings, sustainable traffic<\/td><\/tr><tr><td>Social Media<\/td><td>\u00a315<\/td><td>Community building, <a href=\"https:\/\/inkbotdesign.com\/brand-awareness\/\" title=\"Brand Awareness: Strategies, Examples, and Measurement\" target=\"_blank\" rel=\"noopener\" >brand awareness<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/inkbotdesign.com\/email-marketing-best-practices\/\" title=\"Email Marketing Best Practices: 9 Game-Changing Strategies\" target=\"_blank\" rel=\"noopener\" >Email Marketing<\/a><\/td><td>\u00a315<\/td><td>Direct sales, <a href=\"https:\/\/inkbotdesign.com\/customer-retention\/\" title=\"Customer Retention: Turning First-time Buyers into Lifelong Fans\" target=\"_blank\" rel=\"noopener\" >customer retention<\/a><\/td><\/tr><tr><td>Paid Advertising<\/td><td>\u00a350<\/td><td>Immediate traffic, <a href=\"https:\/\/inkbotdesign.com\/lead-generation-strategies\/\" title=\"15 Lead Generation Strategies & Tactics That Work\" target=\"_blank\" rel=\"noopener\" >lead generation<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Let's dive into each channel to see how we'll make these pounds work harder than an unpaid intern.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Content Marketing: The Foundation of Digital Success (\u00a30)<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/12\/Content-Marketing-The-Foundation-of-Digital-Success-1024x559.webp\" alt=\"Content Marketing The Foundation Of Digital Success\" class=\"wp-image-301970\" srcset=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/12\/Content-Marketing-The-Foundation-of-Digital-Success-1024x559.webp 1024w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/12\/Content-Marketing-The-Foundation-of-Digital-Success-300x164.webp 300w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/12\/Content-Marketing-The-Foundation-of-Digital-Success-60x33.webp 60w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/12\/Content-Marketing-The-Foundation-of-Digital-Success.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/inkbotdesign.com\/drive-sales-with-content-marketing\/\" title=\"Content Marketing Guide: Strategies & Tips for Success\" target=\"_blank\" rel=\"noopener\">Content marketing<\/a> serves as the engine driving the rest of your strategy. The good news? Creating high-quality content doesn't require a budget\u2014just effort and strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Blogging for Business Growth<\/h3>\n\n\n\n<p>Blogging remains one of the most cost-effective digital marketing tactics in 2025. A consistent blogging strategy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Establishes your expertise<\/li>\n\n\n\n<li>Drives organic traffic through SEO<\/li>\n\n\n\n<li>Provides valuable material for <a href=\"https:\/\/inkbotdesign.com\/optimising-visual-elements\/\" title=\"Optimising Visual Elements: Designing for Social Sharing\" target=\"_blank\" rel=\"noopener\" >social sharing<\/a><\/li>\n\n\n\n<li>Creates opportunities for lead generation<\/li>\n<\/ul>\n\n\n\n<p><strong>Implementation Strategy:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Research the top 5 questions your potential customers are asking<\/li>\n\n\n\n<li>Create one in-depth blog post answering each question thoroughly<\/li>\n\n\n\n<li>Include a clear call to action at the end of each post<\/li>\n\n\n\n<li><a href=\"https:\/\/inkbotdesign.com\/drive-sales-with-content-marketing\/\" title=\"10 Ways Regular Content Updates Improve Your Business Website\" target=\"_blank\" rel=\"noopener\">Update and repurpose content regularly<\/a><\/li>\n<\/ol>\n\n\n\n<p>For example, a local bakery might write a comprehensive guide on &#8220;How to Choose the Perfect Celebration Cake&#8221; rather than just posting about their products. This type of content attracts people who are actively researching before purchasing\u2014prime potential customers.<\/p>\n\n\n\n<p>&#8220;Content isn't king, it's the kingdom. Everything else in digital marketing flows from having valuable information to share.&#8221; &#8211; This perspective has generated consistent results for my clients across industries.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Video Content Creation<\/h3>\n\n\n\n<p>You don't need fancy equipment to create engaging video content. Modern smartphones produce remarkably high-quality footage.<\/p>\n\n\n\n<p>For beginners on a budget, focus on these video types:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>How-to tutorials<\/strong> related to your products\/services<\/li>\n\n\n\n<li><strong>Behind-the-scenes<\/strong> glimpses of your business<\/li>\n\n\n\n<li><strong>Customer testimonials<\/strong> (with permission)<\/li>\n\n\n\n<li><strong>Quick tips<\/strong> that solve everyday problems<\/li>\n<\/ul>\n\n\n\n<p>Upload these videos to YouTube and embed them in your blog posts for additional SEO benefits and increased time-on-page metrics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SEO Basics: Getting Found Online (\u00a320)<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/12\/SEO-and-Google-1024x559.webp\" alt=\"Seo And Google\" class=\"wp-image-301971\" srcset=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/12\/SEO-and-Google-1024x559.webp 1024w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/12\/SEO-and-Google-300x164.webp 300w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/12\/SEO-and-Google-60x33.webp 60w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/12\/SEO-and-Google.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/inkbotdesign.com\/search-engine-optimisation\/\" title=\"What Is SEO &#8211; Search Engine Optimisation?\" target=\"_blank\" rel=\"noopener\" >Search Engine Optimisation<\/a> might seem technical and intimidating, but the fundamentals are straightforward. You can dramatically improve your search visibility with just \u00a320 of your budget.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Keyword Research Tools<\/h3>\n\n\n\n<p>Allocate \u00a315 to a one-month subscription to a basic keyword research tool like <a target=\"_blank\" href=\"https:\/\/keyword-hero.com\/\" rel=\"noopener\">Keyword Hero<\/a> or a similar platform. This investment will:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reveal what terms your potential customers are searching for<\/li>\n\n\n\n<li>Show you the competitive landscape for each keyword<\/li>\n\n\n\n<li>Help identify low-competition opportunities<\/li>\n<\/ul>\n\n\n\n<p>Focus on finding 3-5 long-tail keywords with decent search volume but lower competition. These are your quick-win opportunities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">On-Page SEO Implementation<\/h3>\n\n\n\n<p>Using the remaining \u00a35, consider purchasing a basic SEO plugin for your website that helps optimise:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Title tags and meta descriptions<\/li>\n\n\n\n<li>Header structure<\/li>\n\n\n\n<li>Image alt text<\/li>\n\n\n\n<li>Internal linking<\/li>\n<\/ul>\n\n\n\n<p>Proper on-page SEO implementation typically results in ranking improvements within 30-90 days, especially for local businesses targeting specific geographic areas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Local SEO Essentials<\/h3>\n\n\n\n<p>If you operate locally, claim and optimise your <a target=\"_blank\" href=\"https:\/\/business.google.com\/us\/business-profile\/\" rel=\"noopener\">Google Business Profile<\/a>. This free service dramatically increases visibility for <a href=\"https:\/\/inkbotdesign.com\/local-seo\/\" title=\"How to Rank for Local Search Queries\" target=\"_blank\" rel=\"noopener\">local searches<\/a> and appears in Google Maps results.<\/p>\n\n\n\n<p>Ensure your profile includes the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Accurate business information<\/li>\n\n\n\n<li>High-quality photos<\/li>\n\n\n\n<li>Regular posts about offers or events<\/li>\n\n\n\n<li>Responses to all <a href=\"https:\/\/inkbotdesign.com\/customer-reviews\/\" title=\"How to Get Customer Reviews & Use Them as Testimonials\" target=\"_blank\" rel=\"noopener\">customer reviews<\/a><\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/inkbotdesign.com\/local-seo\/\" title=\"Local SEO: Why It\u2019s So Important for Your Business\" target=\"_blank\" rel=\"noopener\">Local SEO<\/a> provides some of the highest-converting traffic for small businesses, making it an essential focus area even on a limited budget.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Social Media Marketing that Actually Works (\u00a315)<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/12\/Social-Media-Marketing-that-Actually-Works-1024x559.webp\" alt=\"Social Media Marketing That Actually Works\" class=\"wp-image-301972\" srcset=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/12\/Social-Media-Marketing-that-Actually-Works-1024x559.webp 1024w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/12\/Social-Media-Marketing-that-Actually-Works-300x164.webp 300w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/12\/Social-Media-Marketing-that-Actually-Works-60x33.webp 60w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/12\/Social-Media-Marketing-that-Actually-Works.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Social media can be a time sink if approached incorrectly. The key is focusing your efforts rather than trying to be everywhere.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Platform Selection Strategy<\/h3>\n\n\n\n<p>Rather than spreading yourself thin across every platform, choose ONE primary channel based on the following:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Where do your ideal customers spend their time<\/li>\n\n\n\n<li>Which platform best showcases your products\/services<\/li>\n\n\n\n<li>Your content creation strengths<\/li>\n<\/ol>\n\n\n\n<p>For most B2C businesses, Instagram or TikTok often provides the best return. B2B companies typically see stronger results on LinkedIn or Twitter.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Content Calendar Creation<\/h3>\n\n\n\n<p>Use \u00a310 of your budget to purchase a simple social media scheduling tool for one month. This allows you to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/inkbotdesign.com\/content-planning\/\" title=\"Content Planning For Social Media: 10 Best Practices\" target=\"_blank\" rel=\"noopener\">Plan content<\/a> in batches<\/li>\n\n\n\n<li>Maintain consistent posting<\/li>\n\n\n\n<li>Schedule optimal posting times<\/li>\n\n\n\n<li>Track engagement metrics<\/li>\n<\/ul>\n\n\n\n<p>Creating content in batches drastically reduces the time investment while improving quality and consistency\u2014critical factors for <a href=\"https:\/\/inkbotdesign.com\/best-brands-social-media-marketing\/\" title=\"The 10 Best Brands in Social Media Marketing\" target=\"_blank\" rel=\"noopener\">social media success<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strategic Engagement<\/h3>\n\n\n\n<p>The remaining \u00a35 goes toward a targeted engagement campaign:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Identify 10-15 accounts your ideal customers follow<\/li>\n\n\n\n<li>Meaningfully engage with their followers' comments<\/li>\n\n\n\n<li>Add value to conversations rather than promoting yourself<\/li>\n\n\n\n<li>Build relationships with potential customers organically<\/li>\n<\/ol>\n\n\n\n<p>This approach, while time-intensive, generates significantly higher-quality followers than simply posting content and hoping for the best.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Email Marketing: Your Highest ROI Channel (\u00a315)<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/12\/Email-Marketing-Your-Highest-ROI-Channel-1024x559.webp\" alt=\"Email Marketing Your Highest Roi Channel\" class=\"wp-image-301973\" srcset=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/12\/Email-Marketing-Your-Highest-ROI-Channel-1024x559.webp 1024w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/12\/Email-Marketing-Your-Highest-ROI-Channel-300x164.webp 300w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/12\/Email-Marketing-Your-Highest-ROI-Channel-60x33.webp 60w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/12\/Email-Marketing-Your-Highest-ROI-Channel.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>According to recent data, email marketing consistently delivers the highest ROI of any digital channel\u2014about \u00a342 return for every \u00a31 spent.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Email Service Provider Selection<\/h3>\n\n\n\n<p>Allocate your \u00a315 to a beginner-friendly email marketing platform. Look for providers offering:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A free tier for your first few hundred subscribers<\/li>\n\n\n\n<li>Simple template builders<\/li>\n\n\n\n<li>Basic automation capabilities<\/li>\n\n\n\n<li>List segmentation features<\/li>\n<\/ul>\n\n\n\n<p>Many providers offer the first month at a discounted rate, making this affordable even on our tight budget.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Lead Magnet Development<\/h3>\n\n\n\n<p>To <a href=\"https:\/\/inkbotdesign.com\/email-list-building\/\" title=\"The Complete Guide to Email List Building\" target=\"_blank\" rel=\"noopener\">build your email list<\/a>, create a high-value lead magnet such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Industry report or white paper<\/li>\n\n\n\n<li>Useful template or spreadsheet<\/li>\n\n\n\n<li>Short video tutorial series<\/li>\n\n\n\n<li>Discount code or free shipping<\/li>\n<\/ul>\n\n\n\n<p>The lead magnet should address a specific pain point for your ideal customer. Quality matters more than length\u2014focus on solving one problem exceptionally well.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Email Sequence Automation<\/h3>\n\n\n\n<p>Set up a basic 5-email welcome sequence for new subscribers:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Email 1<\/strong>: Deliver the promised lead magnet<\/li>\n\n\n\n<li><strong>Email 2<\/strong>: Provide additional value related to the lead magnet<\/li>\n\n\n\n<li><strong>Email 3<\/strong>: Share a <a href=\"https:\/\/inkbotdesign.com\/customer-success\/\" title=\"Why Customer Success Matters More Than Ever\" target=\"_blank\" rel=\"noopener\">customer success<\/a> story<\/li>\n\n\n\n<li><strong>Email 4<\/strong>: Address common objections<\/li>\n\n\n\n<li><strong>Email 5<\/strong>: Present a low-risk offer<\/li>\n<\/ol>\n\n\n\n<p>This automation creates a consistent experience for new subscribers and begins the conversion process without requiring daily manual emails.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Paid Advertising: Strategic Implementation (\u00a350)<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/12\/paid-advertising-using-google-ads-for-digital-marketing-1024x559.webp\" alt=\"Paid Advertising Using Google Ads For Digital Marketing\" class=\"wp-image-301974\" srcset=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/12\/paid-advertising-using-google-ads-for-digital-marketing-1024x559.webp 1024w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/12\/paid-advertising-using-google-ads-for-digital-marketing-300x164.webp 300w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/12\/paid-advertising-using-google-ads-for-digital-marketing-60x33.webp 60w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/12\/paid-advertising-using-google-ads-for-digital-marketing.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>With half your budget allocated to paid advertising, you must be exceptionally strategic. The goal isn't reaching as many people as possible\u2014it's reaching the RIGHT people with the RIGHT offer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Platform Selection for Maximum ROI<\/h3>\n\n\n\n<p>Choose your advertising platform based on the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/inkbotdesign.com\/audience-targeting\/\" title=\"Audience Targeting: How to Find Your Ideal Customer\" target=\"_blank\" rel=\"noopener\">Audience targeting<\/a> capabilities<\/li>\n\n\n\n<li>Cost per click in your industry<\/li>\n\n\n\n<li>Learning curve and ease of use<\/li>\n<\/ul>\n\n\n\n<p>For most beginners, start with either Google Ads or Facebook\/Instagram Ads, depending on whether your customers are actively searching for solutions (Google) or need to discover your offer (Facebook\/Instagram).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Micro-Testing Strategy<\/h3>\n\n\n\n<p>Rather than launching one campaign and hoping it works, divide your budget into five micro-tests of \u00a310 each:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Test different headlines<\/li>\n\n\n\n<li>Test different audience segments<\/li>\n\n\n\n<li>Test different ad formats<\/li>\n\n\n\n<li>Test different offers<\/li>\n\n\n\n<li>Scale what works best<\/li>\n<\/ol>\n\n\n\n<p>This approach provides data-driven insights about what resonates with your audience before committing to larger budgets.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Conversion Tracking Implementation<\/h3>\n\n\n\n<p>Before spending a penny on ads, ensure proper <a href=\"https:\/\/inkbotdesign.com\/boost-your-conversion-rate\/\" title=\"Mastering Conversion Tracking: Your Path to Digital Marketing Success\" target=\"_blank\" rel=\"noopener\">conversion tracking<\/a> is set up. This might include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Website purchase tracking<\/li>\n\n\n\n<li>Lead form submissions<\/li>\n\n\n\n<li>Email sign-ups<\/li>\n\n\n\n<li>Phone <a href=\"https:\/\/inkbotdesign.com\/marketing-automation\/\" title=\"How You Can Unleash the Power of Call Tracking for Better Campaigns\" target=\"_blank\" rel=\"noopener\">call tracking<\/a><\/li>\n<\/ul>\n\n\n\n<p>Without proper tracking, you're throwing money into the digital void and hoping for results. That's not a strategy; it's gambling.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Analytics and Performance Measurement (\u00a30)<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2025\/01\/how-i-use-google-analytics-4-for-1024x576.jpg\" alt=\"Video Thumbnail: How I Use Google Analytics 4 For Seo.\" class=\"wp-image-294687\" srcset=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2025\/01\/how-i-use-google-analytics-4-for-1024x576.jpg 1024w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2025\/01\/how-i-use-google-analytics-4-for-300x169.jpg 300w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2025\/01\/how-i-use-google-analytics-4-for-60x34.jpg 60w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2025\/01\/how-i-use-google-analytics-4-for.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>What gets measured gets improved. Set up these free analytics tools to track your progress:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google Analytics 4 Setup<\/h3>\n\n\n\n<p>Google Analytics provides comprehensive website tracking at zero cost. Ensure you're tracking:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Traffic sources<\/li>\n\n\n\n<li>User behaviour<\/li>\n\n\n\n<li>Conversion paths<\/li>\n\n\n\n<li>Audience demographics<\/li>\n<\/ul>\n\n\n\n<p>Set basic goals aligned with your business objectives, such as contact form submissions, product purchases, or email sign-ups.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">UTM Parameter Implementation<\/h3>\n\n\n\n<p>Use UTM parameters to track which specific marketing efforts drive results. This free approach helps identify the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Which social posts generate traffic<\/li>\n\n\n\n<li>Which email campaigns drive conversions<\/li>\n\n\n\n<li>Which content pieces engage visitors the longest<\/li>\n<\/ul>\n\n\n\n<p>This granular data helps you double down on what's working and cut what isn't\u2014essential when operating on a limited budget.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Combining Channels for Maximum Impact<\/h2>\n\n\n\n<p>The real magic happens when you integrate these channels into a cohesive strategy. Here's a simplified <a href=\"https:\/\/inkbotdesign.com\/improve-your-customer-journey\/\" title=\"How To Improve Your Customer Journey in 7 Steps\" target=\"_blank\" rel=\"noopener\">customer journey<\/a> using our \u00a3100 budget approach:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Awareness<\/strong>: Prospect discovers your helpful blog post through Google search (SEO) or targeted social ad (Paid)<\/li>\n\n\n\n<li><strong>Interest<\/strong>: They subscribe to your email list in exchange for a valuable lead magnet<\/li>\n\n\n\n<li><strong>Consideration<\/strong>: Your automated email sequence nurtures the relationship<\/li>\n\n\n\n<li><strong>Decision<\/strong>: A compelling offer converts them from prospect to customer<\/li>\n\n\n\n<li><strong>Loyalty<\/strong>: Continued value through content and email <a href=\"https:\/\/inkbotdesign.com\/brand-image-loyalty\/\" title=\"How to Build Loyalty Through Your Brand Image\" target=\"_blank\" rel=\"noopener\">builds long-term loyalty<\/a><\/li>\n<\/ol>\n\n\n\n<p>This integrated approach creates multiple touchpoints with potential customers, dramatically increasing conversion probability compared to single-channel efforts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing Automation on a Budget<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"711\" src=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2019\/07\/zapier-tool-review-1024x711.png\" alt=\"Zapier Tool Review\" class=\"wp-image-255853\" srcset=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2019\/07\/zapier-tool-review-1024x711.png 1024w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2019\/07\/zapier-tool-review-300x208.png 300w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2019\/07\/zapier-tool-review-60x42.png 60w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2019\/07\/zapier-tool-review.png 1398w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>You can implement basic <a href=\"https:\/\/inkbotdesign.com\/best-marketing-automation-tools\/\" title=\"Top 10 Best Marketing Automation Tools for Businesses\" target=\"_blank\" rel=\"noopener\">marketing automation<\/a> with limited resources to save time and improve results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Free and Low-Cost Automation Tools<\/h3>\n\n\n\n<p>Several tools offer robust free tiers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zapier<\/strong>: Connect different apps and automate workflows (free for basic connections)<\/li>\n\n\n\n<li><strong>IFTTT<\/strong>: Create simple conditional automation between platforms<\/li>\n\n\n\n<li><strong>Buffer<\/strong>: Schedule social media posts in advance<\/li>\n<\/ul>\n\n\n\n<p>These tools allow you to build systems that work while you focus on other aspects of your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Measuring Success: Key Performance Indicators<\/h2>\n\n\n\n<p>How will you know if your \u00a3100 investment is paying off? Track these key metrics:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Traffic Metrics<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Website visitors<\/strong>: Overall volume and source<\/li>\n\n\n\n<li><strong>Page views per visitor<\/strong>: Engagement level<\/li>\n\n\n\n<li><strong>Bounce rate<\/strong>: Content relevance indicator<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Engagement Metrics<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Average time on page<\/strong>: Content quality indicator<\/li>\n\n\n\n<li><strong>Social shares<\/strong>: Content value validation<\/li>\n\n\n\n<li><strong>Comments\/interactions<\/strong>: Community building measure<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Conversion Metrics<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Email sign-up rate<\/strong>: Lead generation effectiveness<\/li>\n\n\n\n<li><strong>Click-through rate<\/strong>: Offer relevance<\/li>\n\n\n\n<li><strong>Conversion rate<\/strong>: Ultimate success measure<\/li>\n\n\n\n<li><strong>Customer acquisition cost<\/strong>: Budget efficiency<\/li>\n<\/ul>\n\n\n\n<p>Focus on trends rather than absolute numbers, especially when starting. Consistent improvement matters more than overnight success.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Scaling Your Strategy Beyond \u00a3100<\/h2>\n\n\n\n<p>Once you've proven your concept with the initial \u00a3100 investment, reinvest a percentage of revenue into scaling what works:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>First milestone<\/strong> (\u00a3300\/month): Expand content creation and increase ad spend on profitable campaigns<\/li>\n\n\n\n<li><strong>Second milestone<\/strong> (\u00a3500\/month): Introduce additional channels and more sophisticated targeting<\/li>\n\n\n\n<li><strong>Third milestone<\/strong> (\u00a31000+\/month): Consider hiring specialists or agencies for specific aspects<\/li>\n<\/ol>\n\n\n\n<p>The most successful digital marketers didn't start with massive budgets\u2014they started small, proved concepts, and scaled gradually based on data.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Common Beginner Mistakes to Avoid<\/h2>\n\n\n\n<p>Learning from others' mistakes saves both time and money. Avoid these common pitfalls:<\/p>\n\n\n\n<p><strong>Spreading Too Thin<\/strong><\/p>\n\n\n\n<p>Trying to be on every platform from day one dilutes your efforts and reduces effectiveness. Master one channel before adding another.<\/p>\n\n\n\n<p><strong>Inconsistent Execution<\/strong><\/p>\n\n\n\n<p>Posting sporadically or changing strategies every week prevents momentum. Commit to your plan for at least 90 days before evaluating results.<\/p>\n\n\n\n<p><strong>Ignoring Analytics<\/strong><\/p>\n\n\n\n<p>Making decisions based on assumptions rather than data leads to wasted resources. Let numbers guide your strategy adjustments.<\/p>\n\n\n\n<p><strong>Chasing Trends Without Strategy<\/strong><\/p>\n\n\n\n<p>Not every <a href=\"https:\/\/inkbotdesign.com\/marketing-trends\/\" title=\"2025 Marketing Trends: 10 Innovations to Watch for\" target=\"_blank\" rel=\"noopener\">marketing trend<\/a> deserves your attention. Evaluate new opportunities against your specific goals and audience needs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The 30-Day Digital Marketing Launch Plan<\/h2>\n\n\n\n<p>Ready to implement everything we've covered? Here's your day-by-day plan:<\/p>\n\n\n\n<p><strong>Days 1-5: Foundation Building<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Define customer avatar<\/li>\n\n\n\n<li>Set SMART marketing goals<\/li>\n\n\n\n<li>Audit the current <a href=\"https:\/\/inkbotdesign.com\/digital-pr-strategies\/\" title=\"Digital PR Strategies to Boost Your Online Presence\" target=\"_blank\" rel=\"noopener\">online presence<\/a><\/li>\n\n\n\n<li>Set up analytics tracking<\/li>\n<\/ul>\n\n\n\n<p><strong>Days 6-10: Content Foundation<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conduct <a href=\"https:\/\/inkbotdesign.com\/keyword-research\/\" title=\"Keyword Research Toolbox for Boosting Your Traffic\" target=\"_blank\" rel=\"noopener\">keyword research<\/a><\/li>\n\n\n\n<li>Create a content calendar<\/li>\n\n\n\n<li>Develop a lead magnet<\/li>\n\n\n\n<li>Write the first cornerstone blog post<\/li>\n<\/ul>\n\n\n\n<p><strong>Days 11-15: Technical Setup<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Optimise the website for SEO<\/li>\n\n\n\n<li>Set up an <a href=\"https:\/\/inkbotdesign.com\/best-email-marketing-platforms\/\" title=\"The 5 Best Email Marketing Platforms to Check Out\" target=\"_blank\" rel=\"noopener\">email marketing platform<\/a><\/li>\n\n\n\n<li>Create an email welcome sequence<\/li>\n\n\n\n<li>Install conversion tracking<\/li>\n<\/ul>\n\n\n\n<p><strong>Days 16-20: Social Presence<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Set up a primary social channel<\/li>\n\n\n\n<li>Create the first batch of content<\/li>\n\n\n\n<li>Begin engagement strategy<\/li>\n\n\n\n<li>Schedule the first two weeks of posts<\/li>\n<\/ul>\n\n\n\n<p><strong>Days 21-25: Paid Campaign Preparation<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create ad creative variations<\/li>\n\n\n\n<li>Define audience targeting segments<\/li>\n\n\n\n<li>Set up campaign structure<\/li>\n\n\n\n<li>Implement conversion tracking<\/li>\n<\/ul>\n\n\n\n<p><strong>Days 26-30: Launch and Optimise<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Launch paid campaigns<\/li>\n\n\n\n<li>Monitor performance metrics<\/li>\n\n\n\n<li>Make data-driven adjustments<\/li>\n\n\n\n<li>Plan the next 30 days based on the results<\/li>\n<\/ul>\n\n\n\n<p>Following this structured approach, you'll build a complete digital marketing system within a month, on a budget that wouldn't cover a decent dinner for two in London.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1746204914322\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How quickly will I see results from digital marketing?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Different channels have different timelines. Paid advertising can generate results within days, while SEO typically takes 3-6 months to show significant impact. Email marketing usually falls somewhere in between.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1746204938908\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Should I focus more on social media or SEO as a beginner?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>It depends on your business model and audience. If your customers actively search for solutions, prioritise SEO. Social media may be more effective if discovery and visual appeal drive purchases. The best approach often uses both in tandem, with one supporting the other.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1746204950392\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How much time should I dedicate to digital marketing weekly?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>On a \u00a3100 budget, expect to invest 5-10 hours weekly. You can increase your time investment or use additional funding to outsource specific tasks as you grow.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1746204969936\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Do I need to learn coding to succeed in digital marketing?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Absolutely not. Modern marketing tools are designed for non-technical users. Basic HTML knowledge can be helpful, but it's not essential for success.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1746204977227\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Is it better to do everything myself or hire specialists?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>When starting with a \u00a3100 budget, doing most tasks yourself makes financial sense. As you grow, consider outsourcing tasks that are either highly technical or extremely time-consuming while keeping strategy development in-house.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1746204989489\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How do I compete against bigger companies with larger budgets?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Please focus on the niches they're ignoring, create more personalised customer experiences, and respond quickly to trends. Your advantage as a smaller player is the ability to pivot rapidly and develop deeper customer relationships.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1746205011906\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What's the most common reason digital marketing fails for beginners?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Lack of consistency is the primary killer. Most beginners give up before their efforts have time to gain traction. Digital marketing success typically requires 6-12 months of consistent execution before delivering substantial results.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1746205019296\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How do I know if my content is good enough?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Look at engagement metrics like time on the page, comments, shares, and conversion rates. Good content solves specific problems for your audience. It encourages them to take the next step in their journey with your business.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1746205029987\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Should I focus on growing followers or generating leads?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Always prioritise lead generation. A smaller list of qualified prospects is infinitely more valuable than a large audience of passive followers. Design your digital marketing to capture contact information whenever possible.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1746205042646\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How do I stay up-to-date with digital marketing changes?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Follow 2-3 reputable marketing blogs and dedicate 30 minutes weekly to learning. Be selective about which trends deserve your attention\u2014most fundamentals remain unchanged despite tactical shifts.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Making Digital Marketing Work for You<\/h2>\n\n\n\n<p>Digital marketing success isn't about having the most significant budget but the most innovative approach. Focusing on fundamentals, measuring results, and consistently optimising your efforts, even a modest \u00a3100 investment can generate substantial returns.<\/p>\n\n\n\n<p>Remember, every major brand started somewhere. Apple's concept began in a garage, Amazon sold only books, and Facebook was just for college students. Your digital marketing journey starts small but has unlimited growth potential.<\/p>\n\n\n\n<p>The most crucial step is to begin. Use this guide as your roadmap, take consistent action, and adjust based on results. Digital marketing isn't rocket science\u2014it's applied persistence.<\/p>\n\n\n\n<p>Your \u00a3100 might be the best investment you'll ever make.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how to launch a complete digital marketing strategy with just \u00a3100. This practical guide explains how to allocate your budget across content, SEO, social media, email, and paid advertising for maximum impact.<\/p>\n","protected":false},"author":1,"featured_media":301968,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[182],"tags":[],"class_list":["post-26910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-brand-experience","no-featured-image-padding","resize-featured-image"],"acf":[],"_links":{"self":[{"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/posts\/26910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/comments?post=26910"}],"version-history":[{"count":0,"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/posts\/26910\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/media\/301968"}],"wp:attachment":[{"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/media?parent=26910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/categories?post=26910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/tags?post=26910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}