{"id":271755,"date":"2025-11-17T15:14:03","date_gmt":"2025-11-17T15:14:03","guid":{"rendered":"https:\/\/inkbotdesign.com\/?p=271755"},"modified":"2026-03-18T01:10:44","modified_gmt":"2026-03-18T01:10:44","slug":"bad-logos","status":"publish","type":"post","link":"https:\/\/inkbotdesign.com\/bad-logos\/","title":{"rendered":"10 Examples of Bad Logos (And the Lessons They Teach)"},"content":{"rendered":"\n<p><strong>10 Examples of Bad Logos (And the Lessons They Teach)<\/strong><\/p>\n\n\n\n<p>A logo is not art.<\/p>\n\n\n\n<p>It's a business tool. It's an identifier, a shortcut for recognition, and the cornerstone of your brand's <a href=\"https:\/\/inkbotdesign.com\/visual-identity\/\" title=\"Visual Identity: Your Brand's Secret Superpower\"  data-wpil-monitor-id=\"14939\">visual identity<\/a>. It's designed to establish trust, convey value, and differentiate you from the competition.<\/p>\n\n\n\n<p>And when it fails, it's not a subjective &#8220;I just don't like it&#8221; problem. It's a &#8220;you are actively losing money&#8221; problem.<\/p>\n\n\n\n<p>As a <a href=\"https:\/\/inkbotdesign.com\/services\/brand-identity\/brand-consultation\/\" title=\"Brand Consultation Services\"  data-wpil-monitor-id=\"14941\">branding consultant<\/a>, I've seen it all. I've seen logos that are unintentionally rude, logos that are completely illegible, and logos so generic that they get mistaken for those of three other competitors. These aren't just aesthetic slip-ups; they are fundamental <a href=\"https:\/\/inkbotdesign.com\/logo-design-mistakes\/\">logo design mistakes<\/a> that have real-world, financial consequences.<\/p>\n\n\n\n<p>My biggest pet peeves aren't just about bad taste. They're about bad business:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Illegibility:<\/strong> If I have to squint to read your name, you've lost.<\/li>\n\n\n\n<li><strong>Accidental Filth:<\/strong> The logo that makes you blush. A complete failure of due diligence.<\/li>\n\n\n\n<li><strong>The &#8220;Blanding&#8221; Epidemic:<\/strong> Cowardly rebrands that strip all personality for the same <a href=\"https:\/\/inkbotdesign.com\/fonts-for-logo-design\/\" title=\"25 Best Fonts for Logo Design (And How to Choose)\"  data-wpil-monitor-id=\"14942\">sans-serif font<\/a>.<\/li>\n\n\n\n<li><strong>Trend-Chasing:<\/strong> That &#8220;cool&#8221; gradient and puff-script font that looked dated 12 months later.<\/li>\n<\/ul>\n\n\n\n<p>This isn't a &#8220;funny list&#8221; to mock designers. This is a collection of case studies. We're going to dissect 10 examples of bad logos, from multi-million-pound disasters to local-level catastrophes, to extract the critical business lessons you, as an entrepreneur, must learn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The &#8220;Brand Liability&#8221; Checklist: Common Logo Failures<\/h3>\n\n\n\n<p>Before we examine the examples, let's define the <em>types<\/em> of failures. Most bad logos fall into one of these five categories. This is the checklist I use to audit a brand's visual identity.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Failure Type<\/strong><\/td><td><strong>Description<\/strong><\/td><td><strong>The Business Risk (What it Costs You)<\/strong><\/td><td><strong>How to Spot It (The &#8220;Test&#8221;)<\/strong><\/td><\/tr><tr><td><strong>1. Illegibility<\/strong><\/td><td>The logo is difficult to read or understand, particularly at small sizes (e.g., social media icons or app icons).<\/td><td><strong>Loss of Recognition.<\/strong> Customers can't find you, remember you, or recommend you. Total brand friction.<\/td><td><strong>The &#8220;Squint Test.&#8221;<\/strong> Look at your logo. Now squint. Does the core shape or name disappear?<\/td><\/tr><tr><td><strong>2. Unintentional Meaning<\/strong><\/td><td>The design accidentally creates an inappropriate, rude, or negative image.<\/td><td><strong>Loss of Trust.<\/strong> Massive public embarrassment. Your brand becomes a meme for all the wrong reasons.<\/td><td><strong>The &#8220;Fresh Eyes Test.&#8221;<\/strong> Show the design to 10 people (of different ages\/backgrounds) who know <em>nothing<\/em> about the project. Ask &#8220;What's the first thing you see?&#8221;<\/td><\/tr><tr><td><strong>3. Generic &#8220;Blanding&#8221;<\/strong><\/td><td>The logo is so simple, &#8220;clean,&#8221; and &#8220;minimal&#8221; that it has zero personality and looks like all your competitors.<\/td><td><strong>Loss of Differentiation.<\/strong> You become invisible. You look like a cheap template, not a premium brand.<\/td><td><strong>The &#8220;Lineup Test.&#8221;<\/strong> Place your logo next to your top 5 competitors. Cover the names. Can you tell them apart?<\/td><\/tr><tr><td><strong>4. Poor Scalability<\/strong><\/td><td>The logo is too complex, detailed, or reliant on gradients\/effects. It looks great on a 27-inch monitor but turns into a digital smudge on a favicon.<\/td><td><strong>Technical Failure.<\/strong> <a href=\"https:\/\/inkbotdesign.com\/website-design-mistakes\/\" title=\"30 Website Design Mistakes Killing Your Conversions\"  data-wpil-monitor-id=\"14943\">Inconsistent branding<\/a> across platforms. Your website icon is a grey blob. Looks unprofessional.<\/td><td><strong>The &#8220;Favicon Test.&#8221;<\/strong> Shrink your logo down to 16&#215;16 pixels. Is it still recognisable? (Hint: It should be a vector).<\/td><\/tr><tr><td><strong>5. Strategic Misalignment<\/strong><\/td><td>The logo's &#8220;vibe&#8221; (e.g., playful, corporate, cheap) completely contradicts the business's actual service, price point, or target audience.<\/td><td><strong>Loss of Customers.<\/strong> You're attracting the wrong people and repelling the right ones. A law firm with a &#8220;bouncy&#8221; <a href=\"https:\/\/inkbotdesign.com\/cartoon-logos\/\" title=\"Top 10 Cartoon Logos That Have Stood the Test of Time\"  data-wpil-monitor-id=\"14947\">cartoon logo<\/a>.<\/td><td><strong>The &#8220;Adjective Test.&#8221;<\/strong> Write 3 adjectives that describe your brand (e.g., &#8220;Reliable, Premium, Fast&#8221;). Does your logo <em>visually<\/em> communicate those same adjectives?<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">10 Logo Failures and What to Learn From Them<\/h2>\n\n\n\n<p>Right, let's get to the examples.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. The GAP (2010 Rebrand)<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/12\/bad-rebrand-example-gap-1024x559.webp\" alt=\"Bad Rebrand Example Gap\" class=\"wp-image-314605\" srcset=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/12\/bad-rebrand-example-gap-1024x559.webp 1024w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/12\/bad-rebrand-example-gap-300x164.webp 300w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2022\/12\/bad-rebrand-example-gap.webp 1408w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>The Brand & Context:<\/strong> The GAP, an iconic American apparel brand with one of the most recognisable logos in the world (the tall, serif-font name inside a navy blue box).<\/p>\n\n\n\n<p><strong>The Logo's Core Failure:<\/strong> Generic &#8220;Blanding&#8221; & Loss of <a href=\"https:\/\/inkbotdesign.com\/brand-equity\/\" title=\"Here's What Brand Equity Actually Is (and How to Build It)\"  data-wpil-monitor-id=\"14936\">Brand Equity<\/a>.<\/p>\n\n\n\n<p>In 2010, they abruptly swapped their 20-year-old, equity-rich logo for one built in&#8230; <a href=\"https:\/\/inkbotdesign.com\/go\/helvetica\" title=\"Helvetica\" class=\"pretty-link-keyword\"rel=\"nofollow sponsored \" target=\"_blank\">Helvetica<\/a>. The name was in a standard bold font, with a small, gradient-blue square awkwardly clipped to the &#8220;p&#8221;. It looked like a PowerPoint default.<\/p>\n\n\n\n<p>The Business Impact:<\/p>\n\n\n\n<p>The public and design community backlash was immediate and visceral. It was seen as a lazy, cheap, and cowardly attempt to &#8220;modernise&#8221; that threw away decades of brand recognition.<\/p>\n\n\n\n<p>It wasn't just &#8220;ugly&#8221;; it was a betrayal. It signalled that The GAP didn't understand its own value. The company famously attempted to &#8220;crowdsource&#8221; a fix after the backlash, which only made the situation worse.<\/p>\n\n\n\n<p><strong>They pulled the new logo and reverted to the old one in just <\/strong><strong><em>six days<\/em><\/strong><strong>.<\/strong> The entire experiment is estimated to have cost them $100 million in wasted effort and lost sales.<\/p>\n\n\n\n<p>The Consultant's Prescription (The Lesson):<\/p>\n\n\n\n<p>Do not mistake <a href=\"https:\/\/inkbotdesign.com\/famous-failed-logo-redesigns\/\" title=\"10 Famous Failed Logo Redesigns: How Ego and Bad Strategy Cost Billions\"  data-wpil-monitor-id=\"14937\">brand equity<\/a> for an &#8220;old&#8221; logo. Your logo's familiarity is a priceless asset. If you must rebrand, it should be an evolution, not a radical change. Any rebrand must have a powerful strategic &#8220;why&#8221; behind it, not just &#8220;we felt like we needed a change.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. London 2012 Olympics<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2025\/07\/2012-london-logo-design-rules-1024x559.webp\" alt=\"2012 London Logo Design Rules\" class=\"wp-image-309185\" srcset=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2025\/07\/2012-london-logo-design-rules-1024x559.webp 1024w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2025\/07\/2012-london-logo-design-rules-300x164.webp 300w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2025\/07\/2012-london-logo-design-rules.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>The Brand & Context:<\/strong> The official logo for the 2012 Olympic Games, a global event watched by billions.<\/p>\n\n\n\n<p><strong>The Logo's Core Failure:<\/strong> Illegibility & Unintentional Meaning.<\/p>\n\n\n\n<p>This one, designed by the prestigious Wolff Olins for a reported \u00a3400,000, was controversial from the second it was unveiled. It's a jagged, abstract representation of the numbers &#8220;2012&#8221;.<\/p>\n\n\n\n<p>The problem? Almost <em>no one<\/em> saw &#8220;2012&#8221;.<\/p>\n\n\n\n<p>The Business Impact:<\/p>\n\n\n\n<p>The public reception was disastrous. People saw:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A &#8220;broken swastika.&#8221;<\/li>\n\n\n\n<li>Lisa Simpson performing a sex act.<\/li>\n\n\n\n<li>A random, jagged mess.<\/li>\n<\/ul>\n\n\n\n<p>It was widely mocked as an expensive, elitist piece of &#8220;art&#8221; that completely failed its primary job: to be a clear, uplifting identifier for the games. It was a communication failure on a global scale. While the games themselves were a success, the logo remains a source of amusement.<\/p>\n\n\n\n<p>The Consultant's Prescription (The Lesson):<\/p>\n\n\n\n<p>A logo is not a puzzle for the viewer to solve. Clarity must come before cleverness. If you have to explain your logo, it has failed. Especially in a global, cross-cultural context, your message must be instantaneous and unambiguous.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Arlington Pediatric Center (c. 2005)<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2023\/09\/worst-logos-ever-created-1024x559.webp\" alt=\"Bad Logos Worst Logos Ever Created\" class=\"wp-image-322747\" srcset=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2023\/09\/worst-logos-ever-created-1024x559.webp 1024w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2023\/09\/worst-logos-ever-created-300x164.webp 300w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2023\/09\/worst-logos-ever-created.webp 1408w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>The Brand & Context:<\/strong> A (now-defunct) healthcare provider for children in Virginia, USA.<\/p>\n\n\n\n<p><strong>The Logo's Core Failure:<\/strong> Unintentional (and Egregious) Meaning.<\/p>\n\n\n\n<p>This is the hall-of-fame example of &#8220;Did nobody else see this?&#8221; The logo depicts an adult holding a child, framed by the clinic's acronym (APC).<\/p>\n\n\n\n<p>Unfortunately, due to the shapes and placement, it appears to be something deeply inappropriate and precisely the <em>opposite<\/em> of child-friendly.<\/p>\n\n\n\n<p>The Business Impact:<\/p>\n\n\n\n<p>This logo went viral as one of the &#8220;worst logos of all time.&#8221; It became a global joke, completely overshadowing the clinic's actual medical services. Instead of &#8220;trustworthy healthcare,&#8221; the brand's first impression became &#8220;embarrassing, horrifying design fail.&#8221;<\/p>\n\n\n\n<p>This is the ultimate failure of due diligence.<\/p>\n\n\n\n<p>The Consultant's Prescription (The Lesson):<\/p>\n\n\n\n<p>Run the &#8220;Fresh Eyes Test&#8221; and then rerun it. Show your design to people who have zero context. Show it to your mother, your partner, your friend in accounting, and a complete stranger. If one person says, &#8220;Hmm, that looks a bit like [something bad],&#8221; you have a problem. Go back to the drawing board immediately.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Kudawara Pharmacy<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2023\/09\/Kudawara-Pharmacy-logo-design-1024x559.webp\" alt=\"Bad Logos Kudawara Pharmacy Logo Design\" class=\"wp-image-322748\" srcset=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2023\/09\/Kudawara-Pharmacy-logo-design-1024x559.webp 1024w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2023\/09\/Kudawara-Pharmacy-logo-design-300x164.webp 300w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2023\/09\/Kudawara-Pharmacy-logo-design.webp 1408w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>The Brand & Context:<\/strong> A Japanese pharmacy.<\/p>\n\n\n\n<p><strong>The Logo's Core Failure:<\/strong> Unintentional Meaning (Cross-Cultural).<\/p>\n\n\n\n<p>This is another classic of the &#8220;oh, <em>dear<\/em>&#8221; genre. The logo is intended to feature two figures, possibly a pharmacist and a customer, interacting under the &#8220;K&#8221; of the brand name.<\/p>\n\n\n\n<p>However, the dot-based figures, their placement, and their interaction appear incredibly suggestive to a Western audience. It looks like an advert for a very different kind of &#8220;service.&#8221;<\/p>\n\n\n\n<p>The Business Impact:<\/p>\n\n\n\n<p>While this may have been perfectly innocuous in its home market, the internet is a global platform. The logo became a viral sensation for all the wrong reasons. For a business in the health and trust sector, having a logo that becomes a &#8220;rude logo&#8221; meme is a brand disaster.<\/p>\n\n\n\n<p>The Consultant's Prescription (The Lesson):<\/p>\n\n\n\n<p>Your brand exists in a global context, whether you like it or not. Before finalising a design, do a basic visual search. What other-language &#8220;gestalts&#8221; (or shapes) does your logo create? This is especially true for abstract human figures\u2014they are a minefield of unintentional meanings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Animal Planet (2008 Rebrand)<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2023\/11\/animal-planet-logo-design-2008-1024x559.webp\" alt=\"Animal Planet Logo Design 2008\" class=\"wp-image-316256\" srcset=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2023\/11\/animal-planet-logo-design-2008-1024x559.webp 1024w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2023\/11\/animal-planet-logo-design-2008-300x164.webp 300w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2023\/11\/animal-planet-logo-design-2008.webp 1408w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>The Brand & Context:<\/strong> A popular cable channel focused on&#8230; animals. Its original logo (1996) was iconic: a simple &#8220;Animal Planet&#8221; with a silhouette of an elephant and the globe.<\/p>\n\n\n\n<p><strong>The Logo's Core Failure:<\/strong> Strategic Misalignment & Loss of Brand Equity.<\/p>\n\n\n\n<p>In 2008, the channel rebranded. They dropped the beloved elephant and globe for a new logo. This design featured a bold, aggressive, <a href=\"https:\/\/inkbotdesign.com\/best-sans-serif-fonts\/\" title=\"Top 10 Best Sans-Serif Fonts of All-Time\"  data-wpil-monitor-id=\"14946\">sans-serif font<\/a>. The &#8220;M&#8221; in &#8220;Animal&#8221; was turned on its side, for&#8230; reasons? To be &#8220;edgy&#8221;?<\/p>\n\n\n\n<p>The Business Impact:<\/p>\n\n\n\n<p>The audience was baffled. The original logo perfectly communicated &#8220;animals, world, nature.&#8221; The new logo communicated&#8230; &#8220;angry, loud, confusing.&#8221; It felt like a logo for a failing energy drink, not a nature channel.<\/p>\n\n\n\n<p>It completely misread the audience and threw away two decades of positive <a href=\"https:\/\/inkbotdesign.com\/brand-association\/\" title=\"How Brand Association Influences Our Choices\"  data-wpil-monitor-id=\"14945\">brand association<\/a> (the elephant) for a design that was tonally deaf. They eventually brought the elephant back in a 2018 rebrand, tacitly admitting the 2008 design was a strategic error.<\/p>\n\n\n\n<p>The Consultant's Prescription (The Lesson):<\/p>\n\n\n\n<p>Your logo must be strategically aligned with your service, product, and audience. Avoid pursuing an &#8220;edgy&#8221; or &#8220;modern&#8221; aesthetic if your brand is intended to be &#8220;calm,&#8221; &#8220;natural,&#8221; or &#8220;family-friendly.&#8221; A rebrand should amplify what people love about you, not alienate them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Halfway Point: Are You Feeling Nervous?<\/h3>\n\n\n\n<p>Seeing multi-million pound companies make these kinds of mistakes can be terrifying. The good news for you, as a small business owner, is that you can avoid all of them.<\/p>\n\n\n\n<p>These failures all stem from the same root: a process that failed. They forgot to test, they ignored their core audience, or they treated the logo as a piece of art instead of a business tool.<\/p>\n\n\n\n<p>This is precisely why a professional, <a href=\"https:\/\/inkbotdesign.com\/logo-design-process\/\">strategic logo design process<\/a> is a business investment, not an expense. It's a structured system designed to <em>prevent<\/em> these failures.<\/p>\n\n\n\n<p>Let's continue.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. A-Style<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2023\/09\/A-Style-logo-design-1024x559.webp\" alt=\"Bad Logos A Style Logo Design\" class=\"wp-image-322749\" srcset=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2023\/09\/A-Style-logo-design-1024x559.webp 1024w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2023\/09\/A-Style-logo-design-300x164.webp 300w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2023\/09\/A-Style-logo-design.webp 1408w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>The Brand & Context:<\/strong> An Italian apparel company.<\/p>\n\n\n\n<p><strong>The Logo's Core Failure:<\/strong> Intentional&#8230; but still a Problem.<\/p>\n\n\n\n<p>This is a tricky one. Unlike the <em>unintentional<\/em> failures, this one is very much intentional. The logo, an &#8220;A,&#8221; is also clearly designed to resemble two people&#8230; well, you get the idea.<\/p>\n\n\n\n<p>The company's founder, Marco Bruns, admitted he created the &#8220;viral&#8221; logo <em>first<\/em> <a href=\"https:\/\/www.nssmag.com\/en\/fashion\/20121\/the-strange-case-of-a-style\" target=\"_blank\" rel=\"noopener\">in 1999<\/a> and built a company around it <em>after<\/em> it spread via stickers.<\/p>\n\n\n\n<p>The Business Impact:<\/p>\n\n\n\n<p>This is the &#8220;shock value&#8221; logo. It was successful in the sense that it garnered massive attention. The brand grew rapidly. But here's the catch: the brand became defined by the joke. It's a one-trick pony.<\/p>\n\n\n\n<p>This makes it impossible to pivot, to be taken seriously, or to build a <a href=\"https:\/\/inkbotdesign.com\/timeless-branding\/\" title=\"Timeless Branding: The Logo Design Framework That Lasts\" data-wpil-monitor-id=\"15002\">timeless brand<\/a>. The logo's shock value has a short shelf life, and what's left is a gimmick. It's a &#8220;bad&#8221; logo from a <em>long-term business strategy<\/em> perspective, even if it was a &#8220;good&#8221; short-term marketing stunt.<\/p>\n\n\n\n<p>The Consultant's Prescription (The Lesson):<\/p>\n\n\n\n<p>Shock value is not a brand strategy. It's a <a href=\"https:\/\/inkbotdesign.com\/marketing-tactics\/\" title=\"10 Proven Marketing Tactics to Dominate Your Market\" data-wpil-monitor-id=\"14948\">marketing tactic<\/a>. Building your entire <a class=\"wpil_keyword_link\" href=\"https:\/\/inkbotdesign.com\/brand-identity\/\" title=\"Brand Identity: What It Is & How to Build One\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"14934\">brand identity<\/a> on a rude joke is a high-risk gamble. What happens when the shock wears off? Does your product (in this case, clothing) have anything else to say? For 99% of businesses, the answer is &#8220;no.&#8221; Don't build on a foundation of novelty.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. The &#8220;Great Blanding&#8221; Epidemic (Burberry, YSL, etc.)<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/12\/saint-laurent-fashion-logo-design-1024x559.webp\" alt=\"Saint Laurent Fashion Logo Design\" class=\"wp-image-318183\" srcset=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/12\/saint-laurent-fashion-logo-design-1024x559.webp 1024w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/12\/saint-laurent-fashion-logo-design-300x164.webp 300w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/12\/saint-laurent-fashion-logo-design.webp 1408w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>The Brand & Context:<\/strong> In the late 2010s, a wave of high-fashion and tech brands (Burberry, Yves Saint Laurent, Balmain, Google, Spotify) all redesigned their logos.<\/p>\n\n\n\n<p><strong>The Logo's Core Failure:<\/strong> Generic &#8220;Blanding&#8221; & Loss of Differentiation.<\/p>\n\n\n\n<p>They all converged on the <em>exact same aesthetic<\/em>: a bold, geometric, sans-serif font. All character, all history, all personality\u2014gone. Burberry's iconic, quirky &#8220;Equestrian Knight&#8221; was benched for a font you could get in Microsoft Word.<\/p>\n\n\n\n<p>The Business Impact:<\/p>\n\n\n\n<p>This wasn't a &#8220;failure&#8221; in the sense of public backlash (like The GAP), but a slower, more insidious failure. It was a failure of courage.<\/p>\n\n\n\n<p>In a quest to look &#8220;clean,&#8221; &#8220;digital-friendly,&#8221; and &#8220;modern,&#8221; these brands stripped away their single greatest asset: their <strong>differentiation<\/strong>. They paid millions to look identical. When every <a href=\"https:\/\/inkbotdesign.com\/luxury-brand-identity\/\" title=\"What Makes Luxury Brand Identity So Desirable?\" data-wpil-monitor-id=\"14935\">&#8220;luxury&#8221; brand<\/a> uses the same visual language, the very concept of &#8220;luxury&#8221; (which relies on uniqueness) is diluted.<\/p>\n\n\n\n<p>The Consultant's Prescription (The Lesson):<\/p>\n\n\n\n<p>Do not follow trends; create value. Your logo's job is to make you stand out, not blend in. The bravest and most profitable thing you can do in a &#8220;bland&#8221; world is to have a personality. If your competitors are all zigging to sans-serif, that's your cue to zag with a brilliant serif, a unique wordmark, or a powerful icon.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Sherwin-Williams &#8220;Cover the Earth&#8221;<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2023\/09\/Sherwin-Williams-logo-design-1024x559.webp\" alt=\"Bad Logos Sherwin Williams Logo Design\" class=\"wp-image-322750\" srcset=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2023\/09\/Sherwin-Williams-logo-design-1024x559.webp 1024w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2023\/09\/Sherwin-Williams-logo-design-300x164.webp 300w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2023\/09\/Sherwin-Williams-logo-design.webp 1408w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>The Brand & Context:<\/strong> A global paint company, one of the largest in the world.<\/p>\n\n\n\n<p><strong>The Logo's Core Failure:<\/strong> Strategic Misalignment & Negative Connotations.<\/p>\n\n\n\n<p>Their logo, in use since 1905, is&#8230; a can of red paint being poured over the entire planet Earth. The tagline: &#8220;Cover the Earth.&#8221;<\/p>\n\n\n\n<p>In 1905, this was a bold statement of ambition. In the 21st century, it's an environmentalist's nightmare.<\/p>\n\n\n\n<p>The Business Impact:<\/p>\n\n\n\n<p>This logo is tone-deaf. The company (which, to be fair, has many &#8220;green&#8221; initiatives) is stuck with a primary visual asset that communicates &#8220;We are covering the planet in red chemicals.&#8221;<\/p>\n\n\n\n<p>It's visually aggressive, messy, and environmentally problematic. The brand's visual identity is in direct conflict with modern consumer values (sustainability, eco-friendliness). It's a &#8220;bad&#8221; logo because it's a strategic liability that sends the wrong message.<\/p>\n\n\n\n<p>The Consultant's Prescription (The Lesson):<\/p>\n\n\n\n<p>Your logo must be re-evaluated in its current cultural context. What was a symbol of &#8220;global reach&#8221; in 1905 is a symbol of &#8220;global pollution&#8221; today. Your brand doesn't exist in a vacuum. You must ask, &#8220;What does this symbol communicate to my customers right now?&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Any Logo That Fails the &#8220;Favicon Test&#8221;<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2023\/08\/university-of-oxford-logo-design-1024x559.webp\" alt=\"University Of Oxford Logo Design\" class=\"wp-image-316359\" srcset=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2023\/08\/university-of-oxford-logo-design-1024x559.webp 1024w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2023\/08\/university-of-oxford-logo-design-300x164.webp 300w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2023\/08\/university-of-oxford-logo-design.webp 1408w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>The Brand & Context:<\/strong> Any small business (or university, or city) that insists on using a complex, detailed illustration or &#8220;crest&#8221; as its primary logo.<\/p>\n\n\n\n<p><strong>The Logo's Core Failure:<\/strong> Poor Scalability (Technical Failure).<\/p>\n\n\n\n<p>I see this constantly. A new business owner pays for a beautiful, intricate illustration. It looks fantastic on their shop window or the side of their van.<\/p>\n\n\n\n<p>Then they try to use it as their Instagram profile picture. Or their website's favicon (the little icon in the browser tab). It becomes an unreadable, pixelated blob.<\/p>\n\n\n\n<p>The Business Impact:<\/p>\n\n\n\n<p>This is a technical failure that leads to a brand failure. Your brand looks broken, unprofessional, and inconsistent across different (and vital) digital touchpoints. If your logo doesn't work as an app icon, it's not a logo; it's an illustration.<\/p>\n\n\n\n<p>This often happens when a logo isn't created as a <strong>vector<\/strong> (which can be scaled to any size) but as a <strong>raster<\/strong> image (such as a <a href=\"https:\/\/inkbotdesign.com\/raster-graphics\/\" title=\"A Simple Guide to Raster Graphics for Newbie Creators\" data-wpil-monitor-id=\"14950\">JPEG or PNG<\/a>), or is simply too complex to begin with.<\/p>\n\n\n\n<p>The Consultant's Prescription (The Lesson):<\/p>\n\n\n\n<p>A <a href=\"https:\/\/inkbotdesign.com\/modern-logo-design\/\" title=\"11 Modern Logo Design Trends: The Future of Visual Branding\" data-wpil-monitor-id=\"14938\">modern logo<\/a> must be &#8220;responsive.&#8221; It needs to work at 200 feet wide on a billboard and at 16 pixels wide on a browser tab. Your designer must provide you with a <a href=\"https:\/\/inkbotdesign.com\/brand-guidelines\/\" title=\"The Brand Guidelines Blueprint: How to Build Consistency\" data-wpil-monitor-id=\"14944\">logo &#8220;system,&#8221;<\/a> which includes the full logo, a simplified wordmark, and a standalone &#8220;icon&#8221; or &#8220;bug&#8221; for use in small spaces. Always demand a <a href=\"https:\/\/inkbotdesign.com\/vector-images\/\" title=\"How Designers Use Vector Images for Print-Ready Graphics\" data-wpil-monitor-id=\"14949\">vector file<\/a> (.ai, .eps, .svg).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. Pepsi (2008 Rebrand)<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/05\/old-pepsi-logo-1024x559.webp\" alt=\"Old Pepsi Logo\" class=\"wp-image-308834\" srcset=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/05\/old-pepsi-logo-1024x559.webp 1024w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/05\/old-pepsi-logo-300x164.webp 300w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/05\/old-pepsi-logo.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>The Brand & Context:<\/strong> Pepsi, a global beverage giant, is in its endless &#8220;cola war&#8221; with Coke.<\/p>\n\n\n\n<p><strong>The Logo's Core Failure:<\/strong> The &#8220;Emperor's New Clothes&#8221; (Process Failure).<\/p>\n\n\n\n<p>The 2008 logo itself\u2014a minimalist tweak of the classic &#8220;globe&#8221;\u2014isn't the <em>worst<\/em> thing ever. It's a bit bland and somewhat asymmetric.<\/p>\n\n\n\n<p>The &#8220;bad&#8221; part was the process, which was leaked in a document from the design agency. The 27-page pitch, titled &#8220;Breathtaking,&#8221; was a masterpiece of pseudoscientific nonsense. It claimed the new logo was based on &#8220;the <a href=\"https:\/\/inkbotdesign.com\/golden-ratio\/\" title=\"The Golden Ratio in Graphic Design: Mathematical Magic\" data-wpil-monitor-id=\"14940\">golden ratio,&#8221;<\/a> &#8220;the Earth's magnetic fields,&#8221; and &#8220;the harmony of the universe.&#8221; It was a $1 million logo justified by pure corporate fluff.<\/p>\n\n\n\n<p>The Business Impact:<\/p>\n\n\n\n<p>When the document leaked, Pepsi and the agency were ridiculed. It exposed the worst, most self-indulgent side of the design industry. It was a failure of substance. Instead of being based on a clear business strategy (e.g., &#8220;We want to look more youthful&#8221;), it was based on pretentious nonsense.<\/p>\n\n\n\n<p>The Consultant's Prescription (The Lesson):<\/p>\n\n\n\n<p>Your brand strategy must be built on substance, not fluff. There should be a &#8220;why&#8221; behind your design, but that &#8220;why&#8221; should be rooted in your business goals. For example: &#8220;We are changing the &#8216;P' to uppercase to appear more premium&#8221; or &#8220;We are simplifying the icon to work better on mobile.&#8221;<\/p>\n\n\n\n<p>If your designer starts talking about &#8220;magnetic fields&#8221; or &#8220;cosmic energy,&#8221; show them the door. A good logo is a simple and effective tool, justified by straightforward logic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion: A Bad Logo Is an Unforced Error<\/h2>\n\n\n\n<p>The common thread in all 10 examples? The logo stopped being a helpful tool and became a <em>problem<\/em>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It created confusion (London 2012).<\/li>\n\n\n\n<li>It caused embarrassment (Arlington Paediatrics).<\/li>\n\n\n\n<li>It destroyed value (The GAP).<\/li>\n\n\n\n<li>It made the brand invisible (The &#8220;Blanding&#8221; Wave).<\/li>\n<\/ul>\n\n\n\n<p>As an entrepreneur or small business owner, your logo is your most valuable asset. It's the first thing customers see and the last thing they remember. You cannot afford for it to be lazy, confusing, or, worst of all, a liability.<\/p>\n\n\n\n<p>These multi-million-pound companies can <em>survive<\/em> these mistakes. You can't.<\/p>\n\n\n\n<p>The good news is that avoiding every single one of these failures is straightforward. It's not about having a &#8220;creative&#8221; logo; it's about having a <strong>professional and strategic<\/strong> one. It's about a process that includes testing, strategic alignment, and technical expertise. This is a philosophy we at <strong>Inkbot Design<\/strong> build into every project.<\/p>\n\n\n\n<p>If you're looking at your own logo and feeling that pit in your stomach, it might be time for a chat. Don't let a &#8220;bad logo&#8221; be an unforced error that costs you business.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>What's Next?<\/strong><\/p>\n\n\n\n<p>If you're ready to ensure your logo is a high-performing asset that builds trust and wins customers, <a href=\"https:\/\/inkbotdesign.com\/contact\/request-a-quote\/\">request a quote<\/a> from our team of professional designers.<\/p>\n\n\n\n<p>Or, if you're still in the research phase, dive deeper into our guide on <a href=\"https:\/\/inkbotdesign.com\/spot-cheap-logo-design\/\">how to spot a cheap logo design<\/a> to learn more about what to avoid.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">FAQs About Bad Logos<\/h3>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1763392144938\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \">What technically makes a logo &#8220;bad&#8221;?<\/h4>\n<div class=\"rank-math-answer \">\n\n<p>A logo is &#8220;bad&#8221; if it fails at its business-driven job. This includes being difficult to read (illegibility), hard to remember (generic), challenging to use (poor scalability), or conveying the wrong message (inappropriate or misaligned).<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1763392220681\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \">Can a &#8220;bad&#8221; logo really hurt my business?<\/h4>\n<div class=\"rank-math-answer \">\n\n<p>Yes. A bad logo can cause customer confusion, make you look unprofessional, fail to differentiate you from competitors, or, in worst-case scenarios, become a source of public ridicule that damages your brand's trust.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1763392230895\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \">What is the biggest logo design mistake?<\/h4>\n<div class=\"rank-math-answer \">\n\n<p>The biggest mistake is a tie between illegibility and failing to test for unintentional meanings. If people can't read your name or see something rude, your logo has failed catastrophically.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1763392243059\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \">How do I avoid an &#8220;unintentionally&#8221; bad logo?<\/h4>\n<div class=\"rank-math-answer \">\n\n<p>Use the &#8220;Fresh Eyes Test.&#8221; Before you approve a design, show it to at least 10 people outside your company and industry. Ask them, &#8220;What do you see?&#8221; If you get even one &#8220;Hm, that's a bit&#8230;&#8221; response, listen to it.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1763392267952\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \">Is a simple logo always better?<\/h4>\n<div class=\"rank-math-answer \">\n\n<p>Not always, but clear is always better. Simplicity often leads to easier recognition (Nike, Apple) and better scalability (it works well when small). A complex logo can be great (e.g., a university crest), but must be paired with a simplified version for digital use.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1763392275149\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \">What is &#8220;blanding&#8221;?<\/h4>\n<div class=\"rank-math-answer \">\n\n<p>&#8220;Blanding&#8221; is a term for the trend of brands redesigning their unique, character-filled logos into minimalist, generic, sans-serif <a href=\"https:\/\/inkbotdesign.com\/go\/bestfonts\" title=\"Myfonts Bestsellers\" class=\"pretty-link-keyword\"rel=\"nofollow sponsored \" target=\"_blank\">fonts<\/a>. They &#8220;bland&#8221; themselves to &#8220;modernise,&#8221; but often end up looking identical to their competitors.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1763392287347\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \">Can I just use a cheap logo generator?<\/h4>\n<div class=\"rank-math-answer \">\n\n<p>You can, but you'll get what you pay for. Your logo will be based on a template used by thousands of other businesses, making it difficult to stand out and avoid trademark infringement. It's the definition of a &#8220;generic&#8221; logo.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1763392301631\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \">Why did The GAP's rebrand fail so quickly?<\/h4>\n<div class=\"rank-math-answer \">\n\n<p>It failed because it threw away decades of brand equity (their iconic, known logo) for a generic, low-effort design (<a href=\"https:\/\/inkbotdesign.com\/go\/helvetica\" title=\"Helvetica\" class=\"pretty-link-keyword\"rel=\"nofollow sponsored \" target=\"_blank\">Helvetica<\/a> and a gradient box). The public felt a sense of ownership and betrayal, and the $100 million backlash led to a reversal within a week.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1763392326572\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \">How often should I update my logo?<\/h4>\n<div class=\"rank-math-answer \">\n\n<p>You should &#8220;evolve&#8221; your logo when it no longer functions well (e.g., it's not scalable for digital use) or no longer accurately represents your business's values. You should not change it just &#8220;for a fresh look.&#8221; A great logo can last decades.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1763392334414\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \">What's the difference between a bad logo and one I just don't like?<\/h4>\n<div class=\"rank-math-answer \">\n\n<p>Subjectivity vs. Functionality. You might not like the Amazon logo, but it's not &#8220;bad&#8221;\u2014it's instantly recognisable, scalable, and cleverly communicates &#8220;A to Z.&#8221; A &#8220;bad&#8221; logo is one that functionally fails at its job, regardless of your personal taste.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(10% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            \r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <h4 class=\"lwrp-title\">You May Also Like:<\/h4>    \r\n        <div class=\"lwrp-list-container\">\r\n                                            <ul class=\"lwrp-list lwrp-list-single\">\r\n                    <li class=\"lwrp-list-item\"><a href=\"https:\/\/inkbotdesign.com\/best-1930s-fonts\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">1930s Fonts &amp; Typography: Art Deco &amp; Beyond<\/span><\/a><\/li><li class=\"lwrp-list-item\"><a href=\"https:\/\/inkbotdesign.com\/graphic-design-ethics\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Graphic Design Ethics: Copycats, Clients, and Copyrights<\/span><\/a><\/li><li class=\"lwrp-list-item\"><a href=\"https:\/\/inkbotdesign.com\/different-types-of-logos\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">The 7 Different Types Of Logos &amp; How To Use Them<\/span><\/a><\/li><li class=\"lwrp-list-item\"><a href=\"https:\/\/inkbotdesign.com\/sensory-branding\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Sensory Branding: Engaging All 5 Senses<\/span><\/a><\/li><li class=\"lwrp-list-item\"><a href=\"https:\/\/inkbotdesign.com\/personalisation-in-marketing\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Personalisation in Marketing: Why it Matters<\/span><\/a><\/li>                <\/ul>\r\n                        <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A bad logo isn&#8217;t just ugly; it&#8217;s a business liability. We&#8217;re breaking down 10 famous logo failures, from The GAP to London 2012, to extract the crucial business lessons for entrepreneurs. This is what not to do.<\/p>\n","protected":false},"author":1,"featured_media":322745,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-271755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-identity-design","no-featured-image-padding","resize-featured-image"],"acf":[],"_links":{"self":[{"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/posts\/271755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/comments?post=271755"}],"version-history":[{"count":0,"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/posts\/271755\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/media\/322745"}],"wp:attachment":[{"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/media?parent=271755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/categories?post=271755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inkbotdesign.com\/wp-json\/wp\/v2\/tags?post=271755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}