{"id":290568,"date":"2024-10-15T21:46:31","date_gmt":"2024-10-15T20:46:31","guid":{"rendered":"https:\/\/inkbotdesign.com\/?p=290568"},"modified":"2025-12-01T21:09:40","modified_gmt":"2025-12-01T21:09:40","slug":"companies-that-rebranded","status":"publish","type":"post","link":"https:\/\/inkbotdesign.com\/companies-that-rebranded\/","title":{"rendered":"Top 10 Companies that Rebranded: Lessons in Transformation"},"content":{"rendered":"\n<p><strong>Top 10 Companies that Rebranded: Lessons in Transformation<\/strong><\/p>\n\n\n\n<p>Ever stared at your company logo and thought, &#8220;Blimey, that looks dated&#8221;?<\/p>\n\n\n\n<p>You're not alone.<\/p>\n\n\n\n<p>I remember when I first started <a href=\"https:\/\/inkbotdesign.com\/\" title=\"Branding Agency &#8211; Inkbot Design\" target=\"_blank\" rel=\"noopener\">Inkbot Design<\/a>. Our original branding was&#8230; it looked like a sleep-deprived uni student designed it after one too many Red Bulls. (Spoiler: it was.)<\/p>\n\n\n\n<p>Fast forward a few years, and I realised we needed a change. But here's the kicker \u2013 rebranding is like performing open-heart surgery on your business. If you make one wrong move, you could flatline.<\/p>\n\n\n\n<p>That's why I've spent countless hours studying the <a href=\"https:\/\/inkbotdesign.com\/company-rebranding\/\" title=\"Why DIY Company Rebranding Fails\u2014and How to Get It Right\" target=\"_blank\" rel=\"noopener\" >rebranding efforts of major companies<\/a>. Some nailed it, and others just provided valuable lessons on what not to do.<\/p>\n\n\n\n<p>So, buckle up. We're about to dive into the wild world of corporate makeovers. By the end of this post, you'll have a roadmap for <a href=\"https:\/\/inkbotdesign.com\/rebrand-logo-redesign\/\" title=\"Logo Redesigns: Transforming Brands for Success\" target=\"_blank\" rel=\"noopener\">transforming your brand<\/a> without losing your soul (or your customers).<\/p>\n\n\n\n<p class=\"has-base-background-color has-background\">\ud83d\udd30 <strong>TL;DR:<\/strong> Rebranding isn't just slapping on a <a href=\"https:\/\/inkbotdesign.com\/rebrand-logo-redesign\/\" title=\"Logo Redesign: How To Successfully Rebrand\" target=\"_blank\" rel=\"noopener\">new logo<\/a> and calling it a day. It's about evolving your company's identity to stay relevant and competitive. This post dives into ten major rebrands, dissecting what worked, what flopped, and how you can apply these lessons to your own business. Spoiler alert: It's not always pretty, but can be a game-changer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Apple: From Rainbow to Minimalism<\/h2>\n\n\n\n<p>Remember when <a href=\"https:\/\/inkbotdesign.com\/apple-logo-design\/\" title=\"The Apple Logo History, Meaning and Evolution\" target=\"_blank\" rel=\"noopener\">Apple's logo<\/a> looked like a pack of highlighters had attacked it? Yeah, me too.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/10\/apple-company-rebrand-1024x341.webp\" alt=\"Apple Company Rebrand\" class=\"wp-image-290572\" srcset=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/10\/apple-company-rebrand-1024x341.webp 1024w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/10\/apple-company-rebrand-300x100.webp 300w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/10\/apple-company-rebrand-60x20.webp 60w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/10\/apple-company-rebrand.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>The Old Look: Technicolour Dream Logo<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rainbow-striped apple<\/li>\n\n\n\n<li>Screamed, &#8220;We're fun and quirky!&#8221;<\/li>\n\n\n\n<li>It is about as subtle as a disco ball in a library<\/li>\n<\/ul>\n\n\n\n<p><strong>The New Look: Sleek and Chic<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monochrome apple<\/li>\n\n\n\n<li>Whispers, &#8220;We're sophisticated and cutting-edge.&#8221;<\/li>\n\n\n\n<li>As minimalist as a Zen garden<\/li>\n<\/ul>\n\n\n\n<p><strong>Why It Worked<\/strong><\/p>\n\n\n\n<p>Apple's <a href=\"https:\/\/inkbotdesign.com\/services\/brand-identity\/company-rebranding\/\" target=\"_blank\" rel=\"noopener\" title=\"rebrand\">rebrand<\/a> wasn't just about aesthetics. It was a strategic move aligned with their shift from quirky underdog to premium tech leader.<\/p>\n\n\n\n<p>\ud83d\udd11 <strong>Key Takeaway:<\/strong> Your brand should evolve with your company's position in the market. Don't be afraid to grow up.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Burberry: From Chavvy to Chic<\/h2>\n\n\n\n<p>Ah, Burberry. The brand went from being the unofficial uniform of football hooligans to gracing the backs of A-list celebrities.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/10\/burberry-rebranding-1024x576.webp\" alt=\"Burberry Rebranding\" class=\"wp-image-290573\" srcset=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/10\/burberry-rebranding-1024x576.webp 1024w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/10\/burberry-rebranding-300x169.webp 300w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/10\/burberry-rebranding-60x34.webp 60w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/10\/burberry-rebranding.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>The Old Look: Checkered Past<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Iconic check pattern&#8230; everywhere<\/li>\n\n\n\n<li>Associated with &#8220;lad culture&#8221; and counterfeit goods<\/li>\n\n\n\n<li>About as exclusive as a bus pass<\/li>\n<\/ul>\n\n\n\n<p><strong>The New Look: Luxe Reinvention<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Streamlined logo and subtle use of check<\/li>\n\n\n\n<li>Focus on heritage and craftsmanship<\/li>\n\n\n\n<li>More exclusive than a secret handshake at a millionaires' club<\/li>\n<\/ul>\n\n\n\n<p><strong>Why It Worked<\/strong><\/p>\n\n\n\n<p>Burberry didn't just change its logo; it overhauled its entire <a href=\"https:\/\/inkbotdesign.com\/services\/brand-identity\/brand-strategy\/\" target=\"_blank\" rel=\"noopener\" title=\"brand strategy\">brand strategy<\/a>. They limited the use of their famous check pattern, focused on their British heritage, and positioned themselves as a luxury fashion house.<\/p>\n\n\n\n<p>\ud83d\udd11 <strong>Key Takeaway:<\/strong> Sometimes, less is more. Don't be afraid to dial back your most recognisable elements if they hold you back.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Old Spice: From Grandpa's Cologne to Man Your Man Could Smell Like<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2023\/10\/old-spice-reason-for-rebranding-1024x682.webp\" alt=\"Old Spice Reason For Rebranding\" class=\"wp-image-273206\" srcset=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2023\/10\/old-spice-reason-for-rebranding-1024x682.webp 1024w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2023\/10\/old-spice-reason-for-rebranding-300x200.webp 300w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2023\/10\/old-spice-reason-for-rebranding-60x40.webp 60w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2023\/10\/old-spice-reason-for-rebranding.webp 1160w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Old Spice is the Benjamin Button of brands. It somehow managed to age backwards.<\/p>\n\n\n\n<p><strong>The Old Look: Retirement Home Chic<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nautical themes and old-timey <a href=\"https:\/\/inkbotdesign.com\/go\/bestfonts\" title=\"Myfonts Bestsellers\" class=\"pretty-link-keyword\"rel=\"nofollow sponsored \" target=\"_blank\">fonts<\/a><\/li>\n\n\n\n<li>It smelled like your granddad's sock drawer<\/li>\n\n\n\n<li>It is about as appealing to young people as a game of bingo<\/li>\n<\/ul>\n\n\n\n<p><strong>The New Look: Ironic Machismo<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bold, modern typography<\/li>\n\n\n\n<li>Quirky, self-aware advertising<\/li>\n\n\n\n<li>Suddenly, smelling like your granddad was&#8230; cool?<\/li>\n<\/ul>\n\n\n\n<p><strong>Why It Worked<\/strong><\/p>\n\n\n\n<p>Old Spice didn't just change their look; they completely flipped their <a href=\"https:\/\/inkbotdesign.com\/brand-personality\/\" title=\"Why Brand Personality is Crucial for Brands to Market Better\" target=\"_blank\" rel=\"noopener\">brand personality<\/a>. They embraced humour and absurdity, creating viral campaigns that resonated with a younger audience.<\/p>\n\n\n\n<p>\ud83d\udd11 <strong>Key Takeaway:<\/strong> Don't be afraid to poke fun at yourself. Self-awareness can be your secret weapon in rebranding.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Airbnb: From Clipart to Community<\/h2>\n\n\n\n<p>Airbnb's original logo looked like it was designed in Microsoft Paint. By a toddler. With their eyes closed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"445\" src=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/10\/airbnb-rebrand-1024x445.webp\" alt=\"Airbnb Rebrand\" class=\"wp-image-290574\" srcset=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/10\/airbnb-rebrand-1024x445.webp 1024w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/10\/airbnb-rebrand-300x130.webp 300w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/10\/airbnb-rebrand-60x26.webp 60w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/10\/airbnb-rebrand.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>The Old Look: Budget Hostel Vibes<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bubbly blue text<\/li>\n\n\n\n<li>Clipart-style cloud<\/li>\n\n\n\n<li>Screamed, &#8220;We can't afford a real designer!&#8221;<\/li>\n<\/ul>\n\n\n\n<p><strong>The New Look: The &#8220;B\u00e9lo&#8221;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Streamlined symbol combining A, heart, and location pin<\/li>\n\n\n\n<li>Soft, coral-pink colour<\/li>\n\n\n\n<li>Whispers, &#8220;We're all about belonging&#8221;<\/li>\n<\/ul>\n\n\n\n<p><strong>Why It Worked<\/strong><\/p>\n\n\n\n<p>Airbnb's rebrand wasn't just about creating a pretty logo. It was about embodying their core value of belonging. The new logo, dubbed the &#8220;B\u00e9lo,&#8221; became a symbol hosts could proudly display.<\/p>\n\n\n\n<p>\ud83d\udd11 <strong>Key Takeaway:<\/strong> Your brand should be more than skin deep. It should reflect your core values and mission.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Dunkin' Donuts: Dropping the Donuts<\/h2>\n\n\n\n<p>Dunkin' Donuts decided to ghost half its name. That was a bold move, Cotton.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2020\/03\/dunkin-donuts-rebrand-redesign-1024x614.jpg\" alt=\"Dunkin Donuts Rebrand Redesign\" class=\"wp-image-38083\" srcset=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2020\/03\/dunkin-donuts-rebrand-redesign-1024x614.jpg 1024w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2020\/03\/dunkin-donuts-rebrand-redesign-300x180.jpg 300w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2020\/03\/dunkin-donuts-rebrand-redesign-120x72.jpg 120w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2020\/03\/dunkin-donuts-rebrand-redesign-1080x648.jpg 1080w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2020\/03\/dunkin-donuts-rebrand-redesign-980x588.jpg 980w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2020\/03\/dunkin-donuts-rebrand-redesign-480x288.jpg 480w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2020\/03\/dunkin-donuts-rebrand-redesign.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>The Old Look: Donut Overload<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pink and orange <a href=\"https:\/\/inkbotdesign.com\/colour-schemes-in-design\/\" title=\"Mastering the Art of Colour Schemes in Design\" target=\"_blank\" rel=\"noopener\">colour scheme<\/a><\/li>\n\n\n\n<li>Coffee cup with &#8220;DD&#8221; initials<\/li>\n\n\n\n<li>Name that screamed, &#8220;We sell donuts!&#8221;<\/li>\n<\/ul>\n\n\n\n<p><strong>The New Look: Just Dunkin'<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Same <a href=\"https:\/\/inkbotdesign.com\/colour-schemes-for-websites\/\" title=\"Choosing The Best Colour Schemes For Websites\" target=\"_blank\" rel=\"noopener\">colour scheme<\/a> (smart move)<\/li>\n\n\n\n<li>Simplified cup logo<\/li>\n\n\n\n<li>Name that says, &#8220;We sell&#8230; stuff.&#8221;<\/li>\n<\/ul>\n\n\n\n<p><strong>Why It Worked<\/strong><\/p>\n\n\n\n<p>By dropping &#8220;Donuts&#8221; from its name, Dunkin' positioned itself as more than just a doughnut shop. They acknowledged that beverages, particularly coffee, were driving their business.<\/p>\n\n\n\n<p>\ud83d\udd11 <strong>Key Takeaway:<\/strong> Don't let your name box you in. If you've outgrown your original offering, your brand should reflect that.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Mastercard: Simplifying the Circles<\/h2>\n\n\n\n<p>Mastercard's rebrand was like a game of logo Jenga \u2013 how much could they remove without the whole thing falling apart?<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/10\/mastercard-rebrand-example-1024x576.webp\" alt=\"Mastercard Rebrand Example\" class=\"wp-image-290575\" srcset=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/10\/mastercard-rebrand-example-1024x576.webp 1024w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/10\/mastercard-rebrand-example-300x169.webp 300w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/10\/mastercard-rebrand-example-60x34.webp 60w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/10\/mastercard-rebrand-example.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>The Old Look: Cluttered Circles<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Interlocking red and yellow circles<\/li>\n\n\n\n<li>Name prominently displayed across the logo<\/li>\n\n\n\n<li>Busy design that screamed, &#8220;Look at me!&#8221;<\/li>\n<\/ul>\n\n\n\n<p><strong>The New Look: Minimalist Marvel<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Same interlocking circles, now without shading<\/li>\n\n\n\n<li>Name removed from logo in many applications<\/li>\n\n\n\n<li>Clean design that whispers, &#8220;You know who we are.&#8221;<\/li>\n<\/ul>\n\n\n\n<p><strong>Why It Worked<\/strong><\/p>\n\n\n\n<p>Mastercard's rebrand wasn't about reinvention; it was about refinement. They recognised the strength of their iconic circles and had the confidence to let them stand alone.<\/p>\n\n\n\n<p>\ud83d\udd11 <strong>Key Takeaway:<\/strong> Sometimes, the boldest move is to simplify. If you have a solid <a href=\"https:\/\/inkbotdesign.com\/visual-content-marketing-strategy\/\" title=\"How to Create Eye-Catching Visual Elements That Drive Results\" target=\"_blank\" rel=\"noopener\">visual element<\/a>, don't be afraid to let it shine.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. Uber: From U to&#8230; Something Else<\/h2>\n\n\n\n<p>Uber's rebrand was like watching a teenager go through an identity crisis. In public. On a global scale.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"595\" src=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/10\/uber-rebrand-2016-1024x595.webp\" alt=\"Uber Rebrand 2016\" class=\"wp-image-290576\" srcset=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/10\/uber-rebrand-2016-1024x595.webp 1024w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/10\/uber-rebrand-2016-300x174.webp 300w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/10\/uber-rebrand-2016-60x35.webp 60w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/10\/uber-rebrand-2016.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>The Old Look: Simple and Sleek<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Black and white colour scheme<\/li>\n\n\n\n<li>Simple &#8220;U&#8221; logo<\/li>\n\n\n\n<li>Screamed, &#8220;We're too cool for school.&#8221;<\/li>\n<\/ul>\n\n\n\n<p><strong>The New Look: Abstract and&#8230; Confusing?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Geometric patterns and shapes<\/li>\n\n\n\n<li>Region-specific colour schemes<\/li>\n\n\n\n<li>Whispered, &#8220;We're trying hard to be meaningful.&#8221;<\/li>\n<\/ul>\n\n\n\n<p><strong>Why It Didn't Quite Work<\/strong><\/p>\n\n\n\n<p>Uber's 2016 rebrand was met with confusion and criticism. The new look was seen as too abstract and disconnected from the <a href=\"https:\/\/inkbotdesign.com\/branding-101\/\" title=\"The Ultimate Guide to Branding: Identity and Strategy\" target=\"_blank\" rel=\"noopener\">brand's identity<\/a>. They've since rebranded&#8230; again.<\/p>\n\n\n\n<p>\ud83d\udd11 <strong>Key Takeaway:<\/strong> Don't overcomplicate things. Your brand should be recognisable and relatable, not a puzzle for your customers to solve.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">8. Instagram: From Retro Camera to Gradient Icon<\/h2>\n\n\n\n<p>Instagram's rebrand was like watching your hipster friend admit they like mainstream music.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"634\" src=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/10\/companies-that-rebranded-instagram.webp\" alt=\"Companies That Rebranded Instagram\" class=\"wp-image-290577\" srcset=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/10\/companies-that-rebranded-instagram.webp 1000w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/10\/companies-that-rebranded-instagram-300x190.webp 300w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/10\/companies-that-rebranded-instagram-60x38.webp 60w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><strong>The Old Look: Nostalgic Nod<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Retro camera icon<\/li>\n\n\n\n<li>Brown and beige colour scheme<\/li>\n\n\n\n<li>Screamed, &#8220;We make your photos look old!&#8221;<\/li>\n<\/ul>\n\n\n\n<p><strong>The New Look: Modern Minimalism<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Simplified camera outline<\/li>\n\n\n\n<li>Vibrant gradient background<\/li>\n\n\n\n<li>Whispers, &#8220;We're more than just filters.&#8221;<\/li>\n<\/ul>\n\n\n\n<p><strong>Why It Worked<\/strong><\/p>\n\n\n\n<p>Instagram's rebrand aligned with its evolution from a photo-filtering app to a diverse social media platform. The new look felt more modern and versatile.<\/p>\n\n\n\n<p>\ud83d\udd11 <strong>Key Takeaway:<\/strong> As your product evolves, your brand should, too. Don't let nostalgia hold you back from progress.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">9. Slack: From Hashtag Hodgepodge to Sleek Speech Bubble<\/h2>\n\n\n\n<p>Slack's original logo looked like the result of a drunken game of Scrabble with only punctuation marks.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"561\" src=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/10\/slack-company-rebrand-1024x561.webp\" alt=\"Slack Company Rebrand\" class=\"wp-image-290578\" srcset=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/10\/slack-company-rebrand-1024x561.webp 1024w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/10\/slack-company-rebrand-300x164.webp 300w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/10\/slack-company-rebrand-60x33.webp 60w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/10\/slack-company-rebrand.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>The Old Look: Colourful Chaos<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Multi-coloured hashtag\/octothorpe<\/li>\n\n\n\n<li>Different angle for each colour<\/li>\n\n\n\n<li>Screamed, &#8220;We're fun and quirky&#8230; and maybe a bit confused.&#8221;<\/li>\n<\/ul>\n\n\n\n<p><strong>The New Look: Streamlined Speech<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pinwheel-like speech bubble<\/li>\n\n\n\n<li>Consistent colour palette<\/li>\n\n\n\n<li>Whispers, &#8220;We're here to help you communicate better.&#8221;<\/li>\n<\/ul>\n\n\n\n<p><strong>Why It Worked<\/strong><\/p>\n\n\n\n<p>Slack's rebrand addressed practical issues with its <a href=\"https:\/\/inkbotdesign.com\/vintage-logos\/\" title=\"Top 10 Vintage Logos: A Journey in Timeless Design\" target=\"_blank\" rel=\"noopener\">old logo<\/a> (it was a nightmare to reproduce consistently) while creating a more cohesive visual identity.<\/p>\n\n\n\n<p>\ud83d\udd11 <strong>Key Takeaway:<\/strong> Your brand must work in the real world, not just look good on a <a href=\"https:\/\/inkbotdesign.com\/mood-boards\/\" title=\"Mood Boards: The Secret Weapon for Building Better Brands\" target=\"_blank\" rel=\"noopener\">mood board<\/a>. Consider practical applications in your rebrand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10. Weight Watchers to WW: A Weighty Decision<\/h2>\n\n\n\n<p>Weight Watchers rebrand was like trying to squeeze into your old jeans after Christmas dinner \u2013 ambitious but potentially uncomfortable.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/10\/weight-watchers-rebrand-case-study-1024x576.webp\" alt=\"Weight Watchers Rebrand Case Study\" class=\"wp-image-290579\" srcset=\"https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/10\/weight-watchers-rebrand-case-study-1024x576.webp 1024w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/10\/weight-watchers-rebrand-case-study-300x169.webp 300w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/10\/weight-watchers-rebrand-case-study-60x34.webp 60w, https:\/\/inkbotdesign.com\/wp-content\/uploads\/2024\/10\/weight-watchers-rebrand-case-study.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>The Old Look: On-the-Nose Naming<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Full &#8220;Weight Watchers&#8221; name<\/li>\n\n\n\n<li>Blue and white colour scheme<\/li>\n\n\n\n<li>Screamed, &#8220;We're all about weight loss!&#8221;<\/li>\n<\/ul>\n\n\n\n<p><strong>The New Look: Wellness Whispers<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Abbreviated to &#8220;WW&#8221;<\/li>\n\n\n\n<li>Tagline: &#8220;Wellness that Works&#8221;<\/li>\n\n\n\n<li>Whispers, &#8220;We're about health&#8230; and maybe weight loss if you squint.&#8221;<\/li>\n<\/ul>\n\n\n\n<p><strong>Why It's Still TBD<\/strong><\/p>\n\n\n\n<p>The jury's still out on this one. While the rebrand aims to position WW as a wellness company rather than just a diet program, some argue it's created confusion among their core audience.<\/p>\n\n\n\n<p>\ud83d\udd11 <strong>Key Takeaway:<\/strong> Ensure your rebrand doesn't alienate your core customers. Evolution is good, but revolution can be risky.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wrapping Up: The Art of the Rebrand<\/h2>\n\n\n\n<p>Rebranding is like walking a tightrope while juggling chainsaws. It's risky, it's exciting, and if done right, it can be transformative.<\/p>\n\n\n\n<p>Here's the thing: your brand is more than just a logo or a colour scheme. It's the personality of your business, the promise you make to your customers and how you make people feel.<\/p>\n\n\n\n<p>When I rebranded Inkbot Design, I didn't just slap on a new coat of paint. I dug deep into what we stood for, what our clients needed, and where we wanted to go as a company.<\/p>\n\n\n\n<p>And you know what? It was terrifying. But it was also exhilarating.<\/p>\n\n\n\n<p>So, if you're standing on the precipice of a rebrand, take a deep breath. Remember these lessons:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Stay true to your core values<\/li>\n\n\n\n<li>Evolve with purpose<\/li>\n\n\n\n<li>Don't overcomplicate things<\/li>\n\n\n\n<li>Consider practical applications<\/li>\n\n\n\n<li>Don't alienate your existing customers<\/li>\n<\/ol>\n\n\n\n<p>And most importantly, don't be afraid to take that leap. Your brand is a living, breathing thing. Let it grow. Let it change. Let it surprise you.<\/p>\n\n\n\n<p>Ready to embark on your rebranding journey? Need a steady hand to guide you through the process? That's where we come in. At <a href=\"https:\/\/inkbotdesign.com\/services\/logo-design\/\" title=\"Custom Logo Design Services\" target=\"_blank\" rel=\"noopener\">Inkbot Design<\/a>, we've helped countless businesses reinvent themselves without losing their soul.<\/p>\n\n\n\n<p>Drop us a line. Let's create something amazing together.<\/p>\n\n\n\n<p>Because your <a href=\"https:\/\/inkbotdesign.com\/brand-story\/\" title=\"The Brand Story Formula: How To Build a Great One\" target=\"_blank\" rel=\"noopener\">brand is your story<\/a>, make it a page-turner.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQs on Companies that Rebranded<\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1729023504570\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>How often should a company rebrand?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>There's no one-size-fits-all answer, but generally, consider a rebrand every <a href=\"https:\/\/mocktheagency.com\/content\/how-often-do-companies-rebrand\/\" target=\"_blank\" rel=\"noopener\">7-10 years<\/a> or when your business undergoes significant changes.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1729023514474\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>Is rebranding just about changing the logo?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>No! A proper rebrand often involves reassessing your company's mission, values, and positioning in the market.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1729023523071\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>How much does a professional rebrand cost?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Costs vary widely, from a few thousand pounds for small businesses to millions for global corporations.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1729023531892\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>Can a rebrand hurt my business?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>If not executed properly, yes. That's why working with experienced professionals and thoroughly researching your market and audience is crucial.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1729023540593\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>How long does a rebranding process typically take?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>For small to medium businesses, expect 3-6 months. Larger corporations might take a year or more.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1729023550754\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>Should I involve my customers in the rebranding process?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Absolutely! Customer feedback can provide valuable insights and help ensure your new brand resonates with your audience.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1729023561028\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>What's the difference between a brand refresh and a complete rebrand?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>A brand refresh typically involves updating visual elements, while a complete rebrand can include changes to your company's core identity and positioning.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1729023572229\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>How do I know if my company needs a rebrand?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Signs include outdated visuals, shifts in your target market, new product offerings, or if your current brand no longer reflects your company's values or mission.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1729023581458\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>What should I do if my rebrand receives negative feedback?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Listen to the feedback, understand the concerns, and be prepared to make adjustments. Sometimes, it takes time for a new brand to grow on people.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1729023589706\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>Can a small business handle a rebrand in-house?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>While possible, working with professionals who can provide objective insights and expertise in brand strategy and design is often beneficial.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1729023597545\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>How do I maintain brand consistency after a rebrand?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Develop comprehensive brand guidelines and ensure all team members are trained to use them consistently across all touchpoints.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1729023609021\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>What's the biggest mistake companies make when rebranding?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Forgetting their core audience. A successful rebrand should resonate with existing customers while attracting new ones.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(10% - 20px);\r\n        }\r\n        .lwrp 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